About bloody time, Google TV is finally here [video]

At Google’s developer conference I/O, the search giant finally unveiled its much anticipated Google TV, an Internet-connected set-top box or TV set powered by Android and the Chrome browser, with an app marketplace open to third-party developers.

It’s designed to bring Internet content to the living room (“TV meets web. Web meets TV” is the slogan) that can be, optionally, overlayed over existing broadcast content channels.

“We’re working together with Sony and Logitech to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall”, says Google.

I haven’t really had time to fully digest the details, but we’ve been tracking Google’s TV ambitions for a very, very long time (hint: it’s all about search and advertising). But for now, I’ll leave you with the intro video from the search giant itself, which is appropriately hosted on YouTube.

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last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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