Hulu goes social, it's all about the ads

Right in time for its first anniversary, video site Hulu has announced that it is dipping its toe into social networking. Similar to competitors CBS-owned, Joost and, the NBC Universal and News Corp. joint venture is rolling out a feature its calling ‘Hulu Friends’ whereby users can create profiles and, optionally, share their viewing activity with other members of the site. Contacts/friend-lists can be imported from both Facebook and MySpace, along with popular web-based email services, such as GMail.

The upside for Hulu, presuming they can persuade users to join yet-another-social network: As paidContent notes, “the direct sharing of video preferences and content within Hulu will make it much more easy to track what individuals are watching and hence, make them more targetable for ads.”

last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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