's At Bat brings real-time game stats and immediate video highlights to iPhone

mlb at bat iphoneI really could have used’s new At Bat application for the iPhone this weekend.

Our seats for the Cardinals-Astros games Friday and Sunday weren’t bad, all things considered, but we were in the outfield underneath an overhang from the deck above us at Minute Maid Park. We could not see the gigantic scoreboard, which is essential for real-time game information and knowing what the heck is going on.

To help us keep up with player names, positions, averages, and all the other stats generated by baseball, I turned to a Web-based application for the iPhone called Sports Tap. It’s a wonderfully simple app that tracks games and events in the sporting world from baseball, basketball, football and hockey to NASCAR, and Formula 1 racing. It’s sort of a mobile SportsCenter without the ESPN branding.

I tapped on St. Louis at Houston and was taken to a scoring summary, or boxscore. The user interface was a bit primitive — I had to go to separate pages to view St. Louis or Houston player statistics, and there was no wiki-like link between the two for easy navigation, but overall I could keep up with lineup changes and statistics., the interactive arm of Major League Baseball, has substantially improved on Sports Tap by not only offering real time scores and statistics but also video highlights, which amazingly are available moments after a play like Lance Berkman’s towering 460-foot home run on Sunday.

“MLB At Bat will constantly update all the data of each game,” Adam Ritter, MLB’s vice president of wireless, said at the Apple World Wide Developers Conference. “You not only get to see all the data but a couple of minutes after that you get to see the play that put your team ahead or that great defensive play.”

Not only would At Bat be handy in the stadium, but think about all the times when you want to follow your team in the March Madness college basketball tournament or the NBA Finals and you’re stuck shopping with the wife and kid or going out to dinner when you’d rather be at home in front of the TV.

At Bat, which will be available when the App Store launches in July, gives you a seat at the ballpark or at the mall. We just hope that other sports leagues will follow and make their own iPhone applications.


last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

Leave a Reply