Facebook on XBox 360
For a long time now, Microsoft has made the rather lofty claim that the company’s XBox 360 was the biggest social network on TV. For the most part that was in reference to XBox Live – the games console’s online service – and its integration with Windows Live Messenger, Microsoft’s cross platform Instant Messaging service (Windows, Mac and mobile). Yesterday, however, Microsoft announced at E3 that the XBox 360 will soon be adding support for two competing social networks – Twitter and Facebook – making the XBox 360 undoubtedly the most socially networked set-top box, but not necessarily a Microsoft-owned social network the biggest one on the television. I’m not sure how Windows Live Messenger user numbers and Facebook’s compare in terms of cross-over with XBox Live membership but it’s nonetheless significant that Microsoft has chosen to embrace two competitors.
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In a joint announcement, Microsoft and Netflix have put out some numbers on the success of Netflix’s ‘Watch Instantly’ Internet TV service on Microsoft’s XBox 360 games console. 1.5 billion minutes of Netflix content has been streamed, with a total of one million Xbox Live Gold Members activating Netflix on their accounts. Considering that Netflix on XBox only went live three months or so ago, that’s pretty impressive by anybody’s measure. 
Although the UK version of Microsoft’s Video Store for its XBox 360 console launched last December, it wasn’t until just over a month ago that I got to try out the service for myself. Microsoft’s PR team kindly loaned me a top of the line model – the HDMI equipped 120GB “Elite” version – to hook up to my High Definition TV to download and watch a few shows and movies purchased from XBox Live. However, while the service is dead easy to use and worked as intended, for a number of reasons I came away disappointed. 