I was so underwhelmed with VidZone, the PlayStation 3’s on-demand music video service, that I couldn’t bring myself to review it. The UI is clunky and videos stream in a 4:3 aspect ratio, even for recent releases, so that they don’t fill up the whole screen on my High Def telly.

However, it seems that I’m in the minority, if the company behind VidZone is to be believed. The service is a hit with the major record labels, meaning that it’s presumably resonating with consumers too, its co-founders tell GamesIndustry.biz.

After starting off by having to persuade the major labels to license their music videos to the service, VidZone says that the music industry is now knocking at their door.