Adopting a similar PR strategy to Spotify, U.S.-only music subscription service Rhapsody ($14.99-a-month) has published details of its iPhone app, mid submission process to Apple’s App Store. While submitting an app alone far from guarantees that it will ever see the light of day through Cupertino’s official channel, by showing off the app now, including a video demo (below), it does ensure that any dirty linen on Apple’s part is aired in public. It also helps to build consumer demand from existing Rhapsody subscribers who also own an iPhone in preparation for a backlash should the app be rejected.
And rejection is certainly a possibility.
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