Adopting a similar PR strategy to Spotify, U.S.-only music subscription service Rhapsody ($14.99-a-month) has published details of its iPhone app, mid submission process to Apple’s App Store. While submitting an app alone far from guarantees that it will ever see the light of day through Cupertino’s official channel, by showing off the app now, including a video demo (below), it does ensure that any dirty linen on Apple’s part is aired in public. It also helps to build consumer demand from existing Rhapsody subscribers who also own an iPhone in preparation for a backlash should the app be rejected.
Verizon notes that, for the cost of a single CD, its wireless users can subscribe to VCAST Music with Rhapsody for $15 a month to gain unlimited access to Rhapsody’s five million songs. These songs will carry digital rights management to protect against copyright infringement and illegal file sharing. Users can authorize three PCs and three mobile phones for use with the service.
However, Verizon subscribers also have the option to purchase music over-the-air for $1.99 a track, which includes a “complimentary” DRM-free master copy that users can download from their PCs via a VCAST Music with Rhapsody software program at a later time. This software is not available for the Mac.
Adopting a similar PR strategy to Spotify, U.S.-only music subscription service Rhapsody ($14.99-a-month) has published details of its iPhone app, mid submission process to Apple’s App Store. While submitting an app alone far from guarantees that it will ever see the light of day through Cupertino’s official channel, by showing off the app now, including a video demo (below), it does ensure that any dirty linen on Apple’s part is aired in public. It also helps to build consumer demand from existing Rhapsody subscribers who also own an iPhone in preparation for a backlash should the app be rejected.
Not only did Rhapsody launch a DRM-free MP3 music store — 
