Posts Tagged ‘Reader’

Despite projections, eBook readers are not going to be next iPod without changes

As a voracious reader I am happy to see the success of the Kindle, Amazon’s electronic book reader. But no matter how many devices Amazon or others sell, the whole eBook reader thing is fundamentally flawed.

Let’s be honest. Electronic reading devices mostly suck. The platforms or ecosystems eBook readers are built on — from content purchase and management to DRM — are awful.

So when I read that Mark Mahaney of CitiGroup says that Amazon is expected to sell about 380,000 Kindles in 2008, I applaud. I desperately want eBooks and eBook readers to be as successful as the iPod — and that’s millions of units sold, not just a few hundred thousand.

But eBook readers will never be as successful as the iPod. Not the way that the publishing industry works today. Not the way eBooks are designed and manufactured.

Continue reading »