Now these are some sexy — and significant — numbers:
According to a survey released today by Integrated Media Measurement Inc., more than 20 percent of people studied watch some amount of prime-time, episodic programming online.
Within that group of online viewers, 50 percent are watching programs as they become available and are starting to use the computer as a substitute for a television.
The other 50 percent use the Web to watch programming they’ve missed or to re-watch episodes they have already seen.
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