If you can’t beat ’em, join ’em
We already knew that Vudu’s future lies outside of its own set-top box. The Internet TV startup said as much in what looked like a change of strategy following a recent round of layoffs. Rather than punting the online video store via its own hardware alone, Vudu announced plans to “piggyback” third-party devices, including Internet-connected TVs, DVD players and other kinds of set-top boxes. And today, the first of those partnerships was unveiled.
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