The ingredients for Dell’s forthcoming MP3 player look yummy. A sub-$100 price point. Wi-Fi. Access to various online music stores. Maybe even DRM-free.
But will anybody care? Seriously. Haven’t people who want a portable digital music player settled on an iPod or one of its competitors from SanDisk or Microsoft?
With Apple owning more than 70 percent of the MP3 player market in North America, is the remaining 20-something percent incentive enough for Dell to want to re-enter the fray after failing with its first line of digital music players?
May the Dell DJs (2003-2006) rest in peace.
Apparently Dell thinks so. The Wall Street Journal (subscription required) reported today that computer maker Dell will re-enter the market with a new player as early as September. Dell thinks it has a chance this time because, aside from a sub-$100 price point and Wi-Fi access to content, it has a new and improved strategy!
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