Digital Spy are reporting that Watch India, a subscription-based Internet TV channel with a focus on Indian programing, has been a great success: “In its first month, it managed 100,000 unique viewers, with over 33,000 coming from the UK alone.”

Watch India has a particularly strong position regarding its appeal to ex-pat Indians. While I have no knowledge of the availability of good Indian television content outside of India, it’s likely that by offering programs direct, Watch India can provide a wider range of content — including more recent productions — than that the limited offerings of cable or satellite television. If the programming on Watch India can mirror content “back home”, and offer it worldwide, then I can only see its popularity growing, and also the possibility of other foreign language TV portals being developed.