DivX looks set to continue to be the video format of choice for ‘grey’ content, with the company announcing that version 7 adds support for H.264 video and, more significantly, the Matroska (MKV) container.
Anybody familiar with Blu-ray rips found on BitTorrent sites or other filesharing networks will instantly recognize the MKV file format in combination with the H.264 codec as a popular way to deliver High Definition video on a PC. And now that DivX is throwing its weight behind the Matroska container, MKV support should increasingly find its way on a range of non-PC devices, such as Blu-ray players, HD televisions and set-top boxes.
Look out for the “DivX Plus HD certified” badge and you should be good to go, says the company.
“The H.264 video standard offers great performance and visual quality and has gained traction throughout the industry for a variety of applications”, said DivX CEO, Kevin Hell, in a press release. “With the release of our DivX 7 software and the corresponding DivX Plus HD certification program, we hope to speed the adoption of H.264 by offering a high-quality, consumer-friendly solution that will let consumers playback their HD videos on the PC, in the living room and on the go.”
See also: The history and future of DivX
With its new DivX Plus HD certification program, like MPEG4 and AVI before it, DivX is clearly hoping to be the consumer-facing brand for the H.264 and MKV format. However, non-DivX certified devices that support MKV have already hit the market, such as the Popcorn Hour media extender or the recently announced Digital Entertainer Elite set-top box from Netgear.