Thanks to the snooping of Evan DiBiase, it looks as though movie rentals are finally coming to iTunes.
Before installing any iTunes upgrade, DiBiase dumps the strings from the old iTunes binary, installs the upgrade, and compares old vs. new “to see what shows up.” Well, this is what he found.
rental – content
rental – bag
source – rental – info
dest – rental – info
GET VOD ACCOUNT SELECTION LIST
Although Apple has not announced movie rentals or VOD, it’s long been speculated that these are coming to iTunes, especially in light that Amazon and Netflix are already leagues ahead of Apple in digital movie rentals.
As DiBiase writes, “It sure looks like video rentals . . . are coming to iTunes soon. If they did, I would sure get more use out of my AppleTV.”