Are movie rentals finally coming to iTunes?

itunes movies smallThanks to the snooping of Evan DiBiase, it looks as though movie rentals are finally coming to iTunes.

Before installing any iTunes upgrade, DiBiase dumps the strings from the old iTunes binary, installs the upgrade, and compares old vs. new “to see what shows up.” Well, this is what he found.

rental – content

rental – bag


source – rental – info

dest – rental – info




Although Apple has not announced movie rentals or VOD, it’s long been speculated that these are coming to iTunes, especially in light that Amazon and Netflix are already leagues ahead of Apple in digital movie rentals.

As DiBiase writes, “It sure looks like video rentals . . . are coming to iTunes soon. If they did, I would sure get more use out of my AppleTV.”


last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

Leave a Reply