Thanks to the snooping of Evan DiBiase, it looks as though movie rentals are finally coming to iTunes.

Before installing any iTunes upgrade, DiBiase dumps the strings from the old iTunes binary, installs the upgrade, and compares old vs. new “to see what shows up.” Well, this is what he found.

rental - content

rental - bag

rbsync

source - rental - info

dest - rental - info

getvodaccountselectionlist

GET VOD ACCOUNT SELECTION LIST

supportsRentals

Although Apple has not announced movie rentals or VOD, it’s long been speculated that these are coming to iTunes, especially in light that Amazon and Netflix are already leagues ahead of Apple in digital movie rentals.

As DiBiase writes, “It sure looks like video rentals . . . are coming to iTunes soon. If they did, I would sure get more use out of my AppleTV.”

Ditto.

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Other posts that may be of interest

• iTunes’ movie-rental dance card begins to fill out; Warner Bros. reportedly in
• Report: Apple to offer Fox new releases for rental via iTunes
• Apple to offer movie rentals on iTunes
• iTunes movie rentals in Europe face many obstacles
• BBC tech chief: iPlayer on iTunes now a possibility
• Bummer: Apple delays “Take Two” software upgrade

This entry was posted on Friday, November 9th, 2007 at 1:07 pm and is filed under Other. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.