With any other mobile phone manufacturer or model, an increase in battery life prior to release — however slow a news day — just wouldn’t be news. But this is Apple’s iPhone, one of the most anticipated new products in the mobile space we’ve ever seen — and certainly the most hyped.
In what veteran Mac journalist, Jason O’Grady, calls the company’s “under-promise and over-deliver philosophy“, Apple stated in a press release today that when the iPhone hits stores in just under two weeks time, it will have an increased battery life (up to 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback or 24 hours of audio playback) and a more scratch-resistant screen than was originally announced.
CEO Steve Jobs is quoted as saying:
“… iPhone’s battery life is longer than any other ‘Smartphone’ and even longer than most MP3 players… We’ve also upgraded iPhone’s entire top surface from plastic to optical-quality glass for superior scratch resistance and clarity. There has never been a phone like iPhone, and we can’t wait to get this truly magical product into the hands of customers starting just 11 days from today.”
Did Jobs just liken the iPhone to magic?
Remember it was science-fiction author, Arthur C. Clarke, who wrote that “any sufficiently advanced technology is indistinguishable from magic.”
Only 11 more days. Let the hype machine continue…
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