Steve Jobs: iPhone is magical (battery life increased)

iPhone release date; ad campaign beginsWith any other mobile phone manufacturer or model, an increase in battery life prior to release — however slow a news day — just wouldn’t be news. But this is Apple’s iPhone, one of the most anticipated new products in the mobile space we’ve ever seen — and certainly the most hyped.

In what veteran Mac journalist, Jason O’Grady, calls the company’s “under-promise and over-deliver philosophy“, Apple stated in a press release today that when the iPhone hits stores in just under two weeks time, it will have an increased battery life (up to 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback or 24 hours of audio playback) and a more scratch-resistant screen than was originally announced.

CEO Steve Jobs is quoted as saying:

“… iPhone’s battery life is longer than any other ‘Smartphone’ and even longer than most MP3 players… We’ve also upgraded iPhone’s entire top surface from plastic to optical-quality glass for superior scratch resistance and clarity. There has never been a phone like iPhone, and we can’t wait to get this truly magical product into the hands of customers starting just 11 days from today.”

Did Jobs just liken the iPhone to magic?

Remember it was science-fiction author, Arthur C. Clarke, who wrote that “any sufficiently advanced technology is indistinguishable from magic.”

Only 11 more days. Let the hype machine continue…

(Will you buy an iPhone? Take our poll.)

last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

3 Responses to “Steve Jobs: iPhone is magical (battery life increased)”

  1. Heath Snow says:

    I, for one, am glad to hear that one of the major concerns has been addressed. Battery life was a make or break deal for this phone and it appears that these worries can be set aside.

    The next biggest issue, which is now the first, is: Will AT&T’s EDGE network perform as I hope. If I’m going to pay a premium, and AT&T’s data plans are a premium, then I want premium service.

    The worst thing that could happen at this point, imho, is to be locked into a data service with poor performance. Being the sole carrier at this point in time leaves AT&T in a position to degrade the value of the iPhone.

    The iPhone’s *applications* will require the use of this data service and as such the *apps* usefullness are entirely codependant. Poor performance is equal to poor apps.

    Best regards,

    Heath

  2. Steve O'Hear (editor) says:

    @Heath

    I couldn’t have said it better myself (want to write for last100? ;) )

    If the iPhone’s connectivity is below par, then it will really impact on the device’s usefullness. Which, as you say, is made more dependent because any 3rd party apps will be web-based.

    With a 2 year plan required (if that remains the case), you could be locked in on a broken promise.

  3. Steve Jobs earning is increasing now. I will also get one Iphone.. thanks…