It was only yesterday that our friend Dan Rayburn over at Streaming Media was talking down the impact that Internet-delivered video was making in the living room. Or to quote Rayburn himself, his guest post for GigaOm was intended to “set expectations properly”, based on official figures and various estimates, which suggest that consumer facing set-top boxes from the likes of TiVo, Sony, Microsoft, Apple, Roku and Vudu that are capable of delivering online video, have sold a lot less than what most people think.
Today, however, Rayburn admits he got one figure wrong. Based on a new source, Rayburn says that rather than selling 10,000 units, the Netflix player by Roku has sold closer to 100,000.
While it surprised me the number was that high, it does seem possible, as that would equal about 1% of Netflix’s 8.2 million customers. Considering the price point ($99) and the fact that the product’s marketing is very focused, to a targeted audience, Roku’s penetration rate would be higher than the average product that has only been on the market for eight weeks. Plus, once you have the Roku box, the content is free.
Rayburn goes on to suggest that it won’t be long before the Roku box outsells the AppleTV (we don’t disagree), especially with the promise that the Roku player will soon support more than just Netflix. “This little device has some real potential to make a real impact in the market”, he says.
I’ve often wondered this, but my math skills suck. How big of an impact is Internet-delivered video really making in the consumer living room?
Now it’s official that 
The details, unfortunately, are scant. This is what we know:
Netflix’s ambitious Internet TV plans are forging ahead, with three new set-top box partners to integrate the company’s ‘Watch Now’ video streaming service into their products by the end of year. The company has previously