Posts Tagged ‘Creative’

Creative announces Android-based PMP platform, goes head to head with Apple's iPod touch

This is pretty interesting on the surface but misses a trick.


Creative, who has its roots in MP3 players and other portable media devices, have announced an Android-based media player platform. I say platform because the company may never release a consumer-facing device itself, but instead is touting its own reference design, software development kit and media processor to OEMs and developers.

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BBC iPlayer and the Creative Zen X-Fi

BBC iPlayer on the Creative Zen X-Fi

BBC iPlayer on the Creative Zen X-Fi

Yesterday, I was out tech shopping with a friend and a simple brief. Purchase a 4-8 GB flash-based MP3 player, and one that wasn’t an iPod. What we came away with was the Creative Zen X-Fi, which isn’t the newest of players but has its fair share of iPod-trumping features nonetheless. Top of the list is the ability to ‘side load’ content downloaded from the BBC’s TV catch-up service, iPlayer. That’s because the Zen supports Windows Media DRM, needed because of the way the BBC licenses content for download so that it will only be playable seven days after broadcast. (Obviously, you’ll need to be a Windows user in the first place, which is far from ideal.) The advantage of downloading rather than streaming iPlayer, of course, is that you don’t need to be connected to the Internet while viewing the content.

A couple of other features that I really like about the Zen X-Fi is the external speaker for communal viewing, the SD card slot so that the storage capability can be expanded, and that music, pictures and videos can be drag ‘n’ dropped both ways – to and from a PC  via USB – while in mass storage mode. Take that iPod/iTunes.