Posts Tagged ‘3UK’

3 throws its iPad hat in the ring

by Steve O'Hear

May 25th, 2010 | Posted in Mobile | Comments2 Comments

While 3UK’s CEO practically ruled out bidding to sell Apple’s iPad direct, with the mobile operator’s strength firmly rooted in data, it always seemed likely that they would offer up tariffs targeted at the device.

And that’s precisely what’s happened.

Announced today but available on the 28th of May (Friday) when the iPad officially launches this side of the pond, two dedicated tariffs are on offer with support for the micro SIM card required by the device. What’s more, 3UK appear to be coming in cheaper – quite a lot cheaper in some cases – than the other three major carriers.

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3's CEO talks iPad, the mobile network's 'perception problem', Spotify, and more

by Steve O'Hear

February 2nd, 2010 | Posted in Mobile | Comments7 Comments

3logo3UK’s CEO talks about how the network is planning to address its ‘legacy perception problem’ and why bidding for the iPad would be like trying to sign a premiership footballer

I’ve just got back from a fascinating press briefing with mobile carrier 3UK’s CEO Kevin Russell and CTO Graham Baxter, billed as a discussion of the “themes, trends and challenges that will shape the mobile industry in the UK in 2010.” Although the subtext was something more along the lines of: how is 3 addressing what was described as its legacy perception problem.

People still, wrongly or rightly, often associate the network with poor coverage and/or service. This despite the fact that the network’s coverage and capacity has and is improving and that in my view 3 is one of the most, if not the most, innovative of the UK networks, especially on pricing, data services and positioning.

Here’s what I learnt during two presentations and the very frank Q&A that took place afterwards:

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