The NFL and MLB stayed home. The NBA is stepping out. We’ll see who innovates the best.
The NBA and Turner Broadcasting System will jointly manage the league’s domestic 24-hour digital business (announcement), including programming, marketing, technical operations of NBA TV, hosting and operating the NBA.com network (NBA.com, WNBA.com, NBADLeague.com), and broadband and wireless offerings.
When faced with similar decisions, the NFL and MLB opted to manage their digital business in house, and the innovation jury is still out as to whether it’s better to keep everything inside or partner with someone on the outside. The NBA decided to buck the trend and step out, choosing to go with with Turner, its broadcasting partner of 24 years and the longest league/network partnership in professional sports.
Why? Continue reading »