In Steve Jobs’ mind, version 1 of the AppleTV failed to resonate with consumers because of its slavish reliance on the PC.
At last year’s D: Conference, when downgrading the device to the company’s “hobby”, Jobs told Walt Mossberg: “Coming from the PC market you first think about getting content from your PC to your living-room. I’m not sure that’s really what most consumers want”.
With AppleTV “take 2”, the chains are off so to speak. No longer does the device require the use of a computer to download and manage content (although it can still access media stored on a PC), and is instead capable of fetching content directly from the Internet– movie rentals; film, TV and music purchases; podcasts; and photos.
But aside from Apple-sanctioned access: the company’s own iTunes Store and .Mac service, podcasts, Flickr and YouTube — the AppleTV remains under lock and key, closed to third-party developers and web services, and subsequently unable to pull in additional content from elsewhere on the net.
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