Hulu is supposedly opening up shop tomorrow to the general public, at least in the United States. After nearly five months in an escalating private beta, it’s time to take stock of what it does well, what it doesn’t do well, and what I think is its Achilles Heel.
The Good
- Hulu remains free, legal content to viewers, albeit ad-supported.
- From what many in the industry have said, Hulu’s ad strategy is flexible to advertisers and palatable to viewers. For the advertisers: They like professional (predictable) content, unlike the user-generated fare found on YouTube (unpredictable). During certain shows, viewers will be able to choose which commercial they want to watch — an ad for Nissan’s Rogue SUV, Maxima sedan, or Z sports car, for example. For consumers: You can watch an episode of NBC’s “The Office” and sit through only 25 percent of the ads you’d see on the network.
- Hulu, the site, is not cluttered with ads and unnecessary features screaming for your attention. The user interface is pleasant, easy to use, and the video quality is very good.
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