Joost admits ad-revenue defeat, trying white label biz model instead

After rumors of a third change in direction, Joost, the Internet TV startup that just won’t seem to die, has announced plans to focus less on its own online video portal and instead tout the company’s newly launched white label service to “media companies, including cable and satellite providers, broadcasters and video aggregators.”

In other words, the company, which was founded by Niklas Zennstrom and Janus Friis of Skype fame, has conceded that ad-revenue alone can’t pay the bills and, instead, hopes that Old Media will.

See also: Joost up for sale? Old media to the rescue

Interestingly, on the same day as Joost’s announced change it direction, it’s been reported that rival Hulu alone boasts 10 percent of the online video ad market.


last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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