Archive for November, 2008

New XBox 360 games carry Netflix streaming promotion

More Netflix news…

Netflix is promoting trials of its ‘Watch Instantly’ streaming video service with select Xbox 360 games, reports Streaming Media’s Dan Rayburn.

In a joint marketing effort with partner Microsoft, a 48 hour ‘Gold’ pass to XBox Live that includes the Netflix promotion, can be found in the box of US retail copies of the newly released James Bond game, although access to Netflix on XBox 360 won’t be available until later this month when the previously announced Dashboard update is rolled out. Rayburn says this is the “the beginning of what is expected to be some massive marketing efforts by both Netflix and Microsoft for the new service.”

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Last100 has left the ReadWriteWeb building

Dear readers,

It’s true, we’ve been “dumped”!

Or more accurately, last100 is no longer part of the ReadWriteWeb (RWW) Blog Network.

In fact, Richard MacManus, founder of RWW, has decided to disband the ‘network’ altogether in favor of focusing on expanding the RWW brand itself. So what this means is that last100 is now an independent entity. While it would be convenient to blame the downturn, it’s actually a decision that was made some time ago as a result of a change of strategy. That’s not to say that we won’t be immune to the hard times but, luckily, we have modest overheads and can hopefully ride this out with the best of them.

Moving forward, you’ll likely notice little difference editorially as Richard took a very respectful hands off approach in that regard. Therefore, it’s mostly business as usual. Having said that, now that we’re ‘indie’, we’re more open to offers on collaboration or even investment 🙂

Thanks for your continued support – and thanks Richard for a fun ride.

– Steve

Not exclusive to XBox, Netflix HD streaming coming to Roku too

Last week Engadget reported that the XBox 360’s support for Netflix streaming would include a limited amount of HD content too – initially around 300 titles – prompting many to ask if High Def content would also make its way onto Roku’s Netflix set-top box.

Dan Rayburn quickly followed up to confirm that, despite the lack of an official company announcement, Roku’s hardware was at least technically capable of streaming Netflix in HD, leading to speculation that Netflix HD streaming could be a Microsoft exclusive, for the time being anyway.

Not so.

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