What's next? Madonna in my corn flakes?

madonna hard candyRecord labels sure seem desperate these days to get their music in your hands any way they can. What’s next? Free music in your corn flakes?

Samsung, the No. 2 mobile handset maker, has signed a deal with Warner Music that will put Madonna’s upcoming album “Hard Candy” and video for the single “4 Minutes” preloaded on its F400 music phone.

Granted, the F400 comes with Bang & Olufsen speakers, but come on. What will any of the players gain here?

Will Madonna sell more Samsung F400 phones?

Will Warner Music sell more Madonna (or music from its catalog) just because it’s on the latest Samsung music phone?

Will Madonna sell more albums and ancillary content because she’s so cutting-edge mobile?

What’s Madonna demographics these days anyway? Aging pop fans with disposable income willing to buy yet another cell phone? Do the world’s youth even care about the Material Girl, even if she does say this next album “will kick your ass?”

In case you are one who does care, Madonna’s “Hard Candy” will be released April 29 — and the F400 is already available in the U.S. The F400 will be released in “early June” in France.

In other markets, carrier Vodafone and Warner Music have an arrangement that will make the new music and other content from “Hard Candy” available exclusively to Vodafone mobile customers prior to its general release.

But don’t expect Madonna in your corn flakes. At least not yet.


last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

One Response to “What's next? Madonna in my corn flakes?”

  1. Jessica says:

    I am not sure whether new Album of Madonna can effect the sales of Samsung devices?? Now a days more and more companies are signing contract with Mobile device manufacturers for free music on device, In last couple of months puretracks did the contract with BlackBerry for free Music for their customers. what will be the future GOD knows :)))

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