Posts Tagged ‘Yahoo Widget Channel’

Survey: Consumers warm to Internet widgets on the TV

Yahoo and Intel's 'Yahoo Widget Channel'

Yahoo and Intel's 'Yahoo Widget Channel'

Take this for what it’s worth considering who paid for the research, but according to a recent survey 76 percent of US consumers who are in the market for a new HDTV would value having access to Internet widgets on their television. The research was carried out by the Diffusion Group on behalf of Intel, who in partnership with Yahoo are pushing the idea of Internet-connected televisions in a big way through the launch of the Yahoo Widget Channel (see video below), a platform designed to make it easy for developers and television manufacturers to add a ‘widget bar’ to HDTVs.

Unsurprisingly, of the 2,000 respondents who took part in the online survey, more than half (54.8 percent) said they “value being able to link to TV program websites while watching a favorite show so they can simultaneously interact with Web-based content while viewing the show.”

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