Posts Tagged ‘tru2way’

Sony's agreement to use tru2way technology will eliminate set-top boxes, but not right away

sony logoDon’t count out the set-top boxes just yet.

The news this week that Sony has signed a deal with the National Cable and Telecommunications Association (NCTA) is essentially good. The agreement will allow people to rid themselves of clunky, mostly ugly, space-consuming set-top boxes and still receive “two-way” cable services such as pay-per-view and video-on-demand movies.

tru2wayTo do this, Sony will incorporate a cable TV technology called tru2way in new televisions. Tru2way is an open java-based platform that allows developers to create all sorts of applications like games, eBay notifications, or interactive guides.

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