Posts Tagged ‘The Filter’

Where do you get your recommendations on the Web? From a service like The Filter? Or from friends?

It’s hard to fault Peter Gabriel’s logic: We are overwhelmed by the amount of information and choice we have on the Web. But is his solution — a recommendation engine called The Filter — really the answer?

Of course Gabriel, the genius behind the British rock band Genesis and the solo artist who gave us such tunes as “Solsbury Hill,” “Exposure,” and “Games Without Frontiers,” thinks so as he and England’s Eden Ventures have invested $8 million in The Filter. They believe people are overwhelmed by the Web and can’t find good content because it’s buried out of sight.

“When you drown people in an ocean of information, you’ve got to give them navigation tools,” Gabriel told News.com. “I know that there is better stuff out there than what I generally am exposed to . . . So if I have a sort of intelligent ally working with me 24 hours a day, I think I have a much better chance of getting stuff that will entertain, excite, and inspire me.”

The Filter, originally launched as a music recommendation service about a year ago in Europe, re-launched today in private beta as a more complete solution. It will be available to the public sometime in May.

But there’s something about The Filter that bugs me. What separates The Filter from any of the other algorithm-based recommendation engines out there, whether a human is a part of the process or not — Amazon, iTunes, lastFM, Netflix, Imeem, Digg, Pandora, and many more?

Continue reading »