Posts Tagged ‘T-Mobile’

Android-based G1 helping to prop up T-Mobile in the UK, but I've yet to see one in the wild

Apparently, the T-Mobile G1 now accounts for 20% of the carrier’s contract sales here in the UK, a figure that I find quite surprising considering I’ve yet to see a single handset in the wild (aside from on display) nor do I know anybody who’s bought one. This is in complete contrast to Apple’s iPhone, which seems to have spread like wild fire amongst my own social circle, and is quite a common site out in public.

The G1’s lack of visibility, I’d mistakenly attributed to poor sales, based on what I still believe has been lackluster marketing and a rather muddled ad campaign – something that can’t be said of the iPhone. Back in November I noted the lack of display advertising for the G1 at Carphone Warehouse, one of the UK’s largest mobile retailers on the high street. However, today I popped into a PC World, of all places, to find the G1 being heavily promoted, with a much clearer message than the current TV ad campaign: “The phone that’s built for the internet. All your favorite Google services are already on board”. A message that appears to be getting through.

The Mobile Industry Wants You! (to tell them what you want in a cell phone)

mobile industry wants youSomething is going on here. Why does the mobile industry want us, the consumer, to develop its phones for them?

At the Wireless Innovations 2008 conference today in Redwood City, Calif., panelists predicted “radical changes to what customers expect and demand,” according to a Dow Jones report.

T-Mobile reps said its first Google-powered Android phone, due out in the fourth quarter, will be tailored to the consumer, and at the same time the consumer will tell the carriers what they want their mobile devices to do.

This will lead to an “avalanche” of innovation from consumers, panelists said.

As the Dow Jones report notes, “The time is ripe for innovators and start-ups to deliver what consumers want in new, possibly lucrative ways.”

At least four household-name companies are asking customers and third-party developers for input — Google, Apple, Nokia, and LG — and two of them (Apple and Nokia) are believed to have their acts together in the mobile space.

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