Why isn't Gravity being promoted?

It’s day one of the Ovi Store, Nokia’s answer to the iPhone App Store, along with similar offerings from BlackBerry and Google. To say the roll out hasn’t been as smooth as the handset maker would have liked is an understatement to say the least. The service has been plagued by problems, such as really, and I mean really, slow load times, connection errors, the inability for some users to log-in using their existing Ovi account details, and applications disappearing and reappearing in the store itself.

However, as time has passed, things are beginning to settle down. My own experience on my Nokia E71 is that the mobile client for the Ovi Store has steadily improved in performance throughout the day, and at the time of publication – approx 5pm London time – the service is certainly usable, if not as speedy as the iPhone’s App Store — yet.

On the downside, I’m still unable to log-in to the Ovi Store on the desktop (Firefox running on a Mac) where I’m greeted each time with an error: “Sorry, you cannot sign in at this time. Try again later.” In its defense, Nokia says that it has been frantically adding additional servers to cope with “extraordinarily high spikes of traffic” — traffic that it surely should have anticipated.  Teething issues aside, what about the store itself?