I’ve got to hand it to the guy from LG’s stand at The Gadget Show Live, if it wasn’t for his genuinely enthusiastic pitch for the company’s new ‘Arena’ KM900 touch screen phone, I might too easily have dismissed it as just the latest iPhone wannabe. He talked up the Arena’s 3 inch WVGA (480 x 800) screen, 8GB of on-board storage (expandable to 40GB via MicroSD), “S-Class” User Interface, and FM transmitter functionality – a feature that I recently suggested all portable media players should carry. Having said that, the Arena does take a number of design cues from the iPhone; the industrial design and the UI’s art work borrows more than a little from Apple’s iconic device.