Posts Tagged ‘Latitude’

Google Latitude shows what's wrong with Nokia's social location (SoLo) strategy

If the next frontier is mobile, a key battle ground is going to be location-based services. And, drilling down further, location-based social networking, such as the ability to share your current location with friends. Yesterday, Google went head-to-head with Nokia and a plethora of startups with such an application. Called Latitude, the Google Map-powered software enables users to keep track of where their friends are and what they’re up to. Sort of like Twitter, IM and GPS rolled into one.

If that sounds a lot like Nokia’s Friend View and, more broadly, the handset maker’s social location strategy (SoLo), that’s because it is. But there’s one significant difference: despite investing heavily in its own mobile operating system, Google Latitude has launched simultaneously on multiple mobile platforms: Blackberry, S60, Windows Mobile, and Google’s own Android. iPhone support should also arrive soon, says the company. In comparison, like other Nokia web services, Friend View is only available on S60 and targeted solely at Nokia’s own cell phones.

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