Posts Tagged ‘Fox’

YouTube adds select TV shows from CBS; takes aim at Hulu for long-form video content

We wouldn’t call YouTube a sleeping giant necessarily, but when it comes to long-form video the world’s dominant video-sharing site certainly seems to be cat-napping.

Other sites such as Hulu, the joint venture between Fox and NBC, have been getting much of the long-form video attention and name recognition, whereas YouTube remains known for short-form content that lasts 10 minutes or less.

Google, YouTube’s parent, is seeking to change this as it has added select full-length content from CBS in an attempt to take on Hulu and attract other network content to YouTube. [YouTube blog]

Available full-length shows include 20- to 48-minute episodes from CBS’s past and present lineup, including “Star Trek,” “MacGyver,” and “Beverly Hills 90210.” The season premiers of “Dexter” and “Californication” and current episodes of “Young and Restless” will also be shown on YouTube.

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NBC continues experiment by putting TV shows online before their network premiers

If you just can’t wait to see what the new “Knight Rider” or “Chuck” TV shows are all about, you’re in luck. For the third consecutive year, NBC is making new series available online a week before their network premiers.

You can also find “Kath & Kim,” “Crusoe,” “My Own Worst Enemy,” “Life,” Lipstick Jungle,” and “30 Rock” everywhere you look — NBC’s Website, iTunes, Amazon’s Unbox, Microsoft Xbox and Zune, Hulu, and through TV providers such as Comcast, Cox, Charter, Dish, and Verizon FIOS.

Did NBC leave anybody out?

“We want to make (programs) available in as many ways as we can so we can get fans,” NBC’s marketing boss John Miller told USA Today. “If you don’t embrace people’s behavior, you can be lost by it.”

NBC’s early-release strategy is at odds with most other networks.

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In just two months, Hulu becomes 10th largest online video streaming site

In just two months, Hulu becomes 10th largest online video streaming siteIn just over two months, Hulu has moved from private beta to the No. 10 online video streaming site.

In doing so, Hulu bests all of the major networks — NBC and Fox (Hulu’s parents), ABC, and CBS. It’s an impressive feat.

At the same time, Hulu is expanding its content footprint by adding seven partners, meaning its library of current and vintage TV shows will be more widely available. Hulu videos will be distributed on entertainment and social networking sites TV.com, TVGuide.com, BuddyTV, Flixster.com, MyYearbook.com, Break.com, and Zap2it.com.

“While it is extremely early in terms of Hulu’s history of serving users, we’re quite excited to see such positive trends in Hulu’s growth and viewership,” Jason Kilar, Hulu’s chief executive officer, told Reuters.

In April, people watched 63.2 million videos on Hulu and its partners’ sites and spent on average 129.3 minutes per month, beating nearest rival ABC.com (60.8 million videos, an average of 57.3 minutes).

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Catching up on iTunes news: NBC wants back on iTunes, but with conditions

Catching up on iTunes with NBC Universal, Fox and Paramount, Amazon MP3, and Starbucks.

NBC wants back on iTunes, but with conditions

George Kliavkoff, NBC Universal’s chief digital officer, indicated indirectly and directly at the Ad: Tech conference that NBC would like to be back on iTunes, which the network dumped in late 2007 over a nasty public spat about pricing.

kliavkoffIndirectly, Kliavkoff said during an on-stage interview at the conference, “If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets onto that device, it has to go through a gate-keeping piece of software, which would be a convenient place to put some anti-piracy measures.”

Directly, Kliavkoff said, “We’d love to be on iTunes”, but only if Apple institutes more anti-piracy measures. “It has a great customer experience,” he said. “We’ve love to figure out a way to distribute our content on iTunes.”

The timing is interesting. iTunes is now the largest music retailer, and while the video side of the store (TV shows and movies) has not reached the same level, it still benefits from the overall iTunes brand and music traffic. Since NBC bolted, no other major network or studio has followed, leaving NBC standing alone.

Think NBC regrets its decision?

If it does, NBC doesn’t appear to be budging. In addition to the extra anti-piracy protection, the network would also like to see flexible pricing on iTunes, which doesn’t seem to be likely anytime soon.

(via News.com and NewTeeVee)

Photo credit of Kliavkoff: News.com at Ad:Tech

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