Posts Tagged ‘Burger King’

"Family Guy's" MacFarlane debuts "Cavalcade of Cartoon Comedy" on Web

Seth MacFarlane, the creator of “Family Guy,” launched his Google-distributed “Cavalcade of Cartoon Comedy” today in which Super Mario rescues the Princess, who refuses to kiss him for his trouble.

It wasn’t bad. The sketch was short, bite-sized, and worth a laugh or two at the end. If it follows MacFarlane’s work with “Family Guy,” the “Cavalcade of Cartoon Comedy” will only get funnier and, most likely, crude and rude.

What’s interesting about the “Cavalcade of Cartoon Comedy” — available at and the show’s sponsor Burger King’s YouTube channel — is that it’s a part of the Google Content Network, which is a part of Google’s AdSense Network.

The Google deal calls for 50 mini-episodes, ranging from a minute to no more than two. For now, the two available episodes feature a pre-roll sponsorship ad from Burger King animated in MacFarlane’s “Family Guy” style of animation.

MacFarlane and Google expect the “Cavalcade of Comedy” shorts to populate the Internet as fans can embed their favorite episodes on thousands of Websites and blogs. As Ars Technica notes, the interesting part of the MacFarlane-Google experiment is revenue distribution.

Each time someone clicks on a “Cavalcade” video or ad, advertisers will pay a fee that is split between MacFarlane, Google, Media Rights (the production company), and the site hosting the video.

MacFarlane’s “Cavalcade” is a notable experiment in original Internet distribution for a content creator, Google, and the TV industry. It’s the first series with major advertising and production funding.

And it doesn’t hurt to have MacFarlane behind the art board.