Posts Tagged ‘AOL’

7digtal powers MP3 downloads on AOL's Winamp, following similar Spotify and Songbird partnerships

winamp1-7digital7digital has announced a partnership with AOL to integrate its music download store with AOL’s popular Windows-based music player Winamp, following similar deals with Spotify and Songbird.

Built using 7digital’s publicly available API, European users of Winamp can purchase tracks from 7digital’s six million strong MP3 catalogue through the application’s ‘Now Playing’ menu, as well as access additional artist, track and album information.

The partnership follows a similar arrangement with open source music player Songbird (a top ten digital lifestyle product of 08) and the new favorite kid on the block, music streaming service Spotify (last100 review), although in Songbird’s case, the 7digtal store is more prominent, featuring its own dedicated iTunes Store-esque menu item (see screen shot below).

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In a departure from business as usual, ESPN syndicates video content on AOL

espn on aolIn a significant departure from business as usual, ESPN for the first time is syndicating its short-form video content through AOL Video.

ESPN currently syndicates video on mobile devices but has restricted video clips to its own Internet properties. ESPN says the strategy has been successful as fans viewed videos more than 1.2 billion times in 2007, a 54 percent increase over 2006. On average, fans viewed more than 105 million videos per month last year.

So why get involved with AOL?

Despite the fact that ESPN was the 13th largest distributor of video on the Web in February (according to Nielsen’s VideoCensus), ESPN will get more distribution and exposure for its video through AOL — and the ad revenue that goes along with it. AOL gets more content to differentiate it from other video aggregators.

Videos via an embedded ESPN video player will include highlights from games and major sporting events, breaking news, as well as clips from ESPN’s original programming, including “SportsCenter Right Now,” “Mike and Mike in the Morning,” and “Around the Horn.”