Already entrenched in the corporate world, it’s no secret that Canadian handset maker RIM harbors serious consumer ambitions, an area it sees as most likely to produce future growth. Case in point is the company’s recently released ‘BlackBerry Storm’, an all touch screen affair that arguably puts video playback and other consumer features ahead of ‘corporate’ email, which has long been RIM’s ‘bread and butter’.

Today’s launch of ‘BlackBerry App World‘, the company’s answer to the iPhone’s App Store, provides even greater evidence of a consumer push, with apps for Facebook, MySpace and Instant Messaging, currently dominating the “featured apps” list.