Exclusive handset offerings are certainly good for carriers and are probably good for handset makers too as they help drive up the price during negotiations – presuming there is a demand for said device in the first place. But it’s hard to see how they are ever in the interest of consumers who end up paying more through higher tariffs via the subsidy merry-go-round.

That’s because exclusives create a monopoly by any other name. In the case of the iPhone, if you want Apple’s iconic device here in the UK, you have no real choice but to become a customer of O2. Thankfully, that’s set to change with rival carrier Orange announcing that they have partnered with Apple to officially offer the iPhone.