Posts Tagged ‘IMMI’

Study: For first time, a significant number of people watch prime-time shows online, not on TV

Now these are some sexy — and significant — numbers:

According to a survey released today by Integrated Media Measurement Inc., more than 20 percent of people studied watch some amount of prime-time, episodic programming online.

Within that group of online viewers, 50 percent are watching programs as they become available and are starting to use the computer as a substitute for a television.

The other 50 percent use the Web to watch programming they’ve missed or to re-watch episodes they have already seen.

All of which means . . .

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