Microsoft has long talked up its Internet TV prowess (they’ve been in the space for a very, very long time), with a combination of its consumer led set-top box a.k.a. the XBox 360 and its telco IPTV solution dubbed Mediaroom.
One of the advantages of the company’s connected vision was supposed to be the advent of interactive television based on what the Internet could bring to the table. Think: live instant messaging through the TV with friends while watching the same channel or accessing additional information pulled in from the web, for example. With yesterday’s announcement that satellite broadcaster BSkyB’s broadband TV service ‘Sky Player’ is coming to XBox 360 users in the UK and Ireland, that vision is now a lot more tangible.
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