Author Archive

NewTeeVee Live: VCs predict an uncertain future for Internet TV startups

VCs predict an uncertain future for Internet TV startupsAt NewTeeVee Live, a panel of venture capitalists that have backed online video startups like Veoh and Heavy.com talked about funding for the nascent market. Depending on who was talking, the outlook for VC investments varied from treacherous to less treacherous.

Entertainment-lawyer-turned-VC Dennis Miller of Spark Capital warned that there are already investors who are becoming “roadkill” and there will be more roadkill ahead. George Zachary of Charles River Ventures generally agreed that there aren’t a lot of Google-like opportunities in video now that will pay mega-dividends to early investors. Instead, Zachary thinks the money isn’t in the content but in the social networks that are built around content.

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NewTeeVee Live: MTV exec proposes antidote to piracy

NewTeeVee Live: MTV exec proposes antidote to piracyAt NewTeeVee Live, the subject of copyright came up in a roundtable about “crossover hits” between the Internet and TV, and an MTV executive boldly went where other content owners have been hesitant to go before.

Ty Ahmad-Taylor, vice president of product development at MTV Networks, said he thinks the best antidote to piracy is making your content widely available. Apparently, not everyone at MTV’s parent company Viacom shares that exact view, since Viacom’s filed a $1 billion copyright infringement lawsuit against YouTube.

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NewTeeVee Live: AT&T's vision for IPTV

The NewTeeVee Live conference is underway in San Francisco with a full house of online video innovators and aficionados. For those of you who couldn’t make it in person, we’ll be posting updates here throughout the day.

AT&T's vision for IPTVFirst up is a look at the opening keynote by Ralph de la Vega, the group president in charge of mobility for telecom powerhouse AT&T. De la Vega shared his company’s vision for the future of IP television, and it’s clear that AT&T sees IPTV as critical to its overall strategy of connecting people with whatever content they want, when they want it, on whatever device they want to use. And charging them along the way, of course.

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Five UK Internet TV offerings compared

This is a guest post by Ryan Jarrett. Ryan is a UK-based IT consultant and blogs regularly on digital content.

The BBC will launch their long-awaited iPlayer this Friday, which has the potential to change the way television is watched by the masses. In this post we examine what the iPlayer is promising, the BBC’s future developments for TV over the internet, and how rival networks are competing for our bandwidth.

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Advertising in video games

This a guest post by Sean Ammirati, VP of Business Development at mSpoke.

eMarketer report on video game advertising

Explaining to media executives that it’s getting harder to engage an audience’s attention is like explaining rising fuel costs to the aviation industry — it just isn’t necessary. Two themes that are consistently mentioned when reviewing digital lifestyle devices are how they make it easier to multi-task and avoid ads.

However, one medium that is emerging as a great platform to deliver relevant ads to a receptive and engaged audience is video games. Advertisers are taking notice; according to research released in April by eMarketer the worldwide market for in game advertising was estimated to be over $690 million last year and growing at over 20% annually projected to almost $2 billion by 2011.

How Does it Work?

For marketers that want to reach the gaming audience there are two basic approaches:

  • In Game Advertising
  • Advergames

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Wii Media Center?

This is a guest post written by Tim Robertson. Tim is the owner and publisher of MyMac.com and a freelance writer.

Nintendo Wii console

While both Microsoft and Sony are trying to bridge the gap between traditional media content (TV shows and movies) and video game consoles, Nintendo has taken a different approach. The Wii is marketed as a device for gaming, and not much else.

Nintendo did include the ability to read external media with a built-in SD card reader on the front of the Wii. (That’s what is hiding behind that small door.) You can either use a SD card to save your Wii game saves, or use it to transfer content to the Wii.

I decided to give the Wii a try as a video player by converting some DVDs to .MOV format (The only format I have found the Wii can play) and see how well it did.

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