Posts Tagged ‘The CW’

NBC continues experiment by putting TV shows online before their network premiers

If you just can’t wait to see what the new “Knight Rider” or “Chuck” TV shows are all about, you’re in luck. For the third consecutive year, NBC is making new series available online a week before their network premiers.

You can also find “Kath & Kim,” “Crusoe,” “My Own Worst Enemy,” “Life,” Lipstick Jungle,” and “30 Rock” everywhere you look — NBC’s Website, iTunes, Amazon’s Unbox, Microsoft Xbox and Zune, Hulu, and through TV providers such as Comcast, Cox, Charter, Dish, and Verizon FIOS.

Did NBC leave anybody out?

“We want to make (programs) available in as many ways as we can so we can get fans,” NBC’s marketing boss John Miller told USA Today. “If you don’t embrace people’s behavior, you can be lost by it.”

NBC’s early-release strategy is at odds with most other networks.

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