“Think of us as your small local record store, run by a team dedicated to helping you find the very best music”, reads the welcome page of Universal Music’s new music download store.

Launched first in the UK, with international versions of the site expected in the coming months, Lost Tunes is attempting to tap into a bygone era where music fans regularly scoped out local record stores looking for rare gems. “Lost Tunes comes with a secret stash of records you can’t find anywhere else online” the welcome blurb boasts. “Anywhere else online” being an indirect reference to Apple’s iTunes, hence Universal’s choice of name.

To that end, tracks are offered as mp3s, encoded at the higher bitrate of 320kpbs, and compatible with almost any digital music player, including iPods.