“What is an iPad? An iPad is basically a big iPhone”, argued Nick Smith, Elonex CEO at last week’s The Gadget Show Live.

“Err, it’s a bit more than that”, I replied, before politely indulging in a product pitch for the company’s iDock XL, a portable 10inch screen that houses an iPhone (or iPod touch) and displays any video content coming from the device. It’s available for pre-order and costs £149.