Posts Tagged ‘iControl Networks’

Location-based services like Whrrl on iPhone to usher in Internet of people, places, and things

kocb logoGet ready for the Internet of people, places, and things. Thanks to the iPhone and Android, it’s just around the corner — no pun intended.

BusinessWeek reports that Kleiner Perkins Caufield & Byers, the venture capital firm behind the iPhone funding program iFund, have chosen two companies as its top picks to date — Whrrl from Pelago and Home Security 2.0 from iControl Networks.

Kleiner Perkins, a big fan of location-based services, has extended an offer to one other startup and are “seriously considering” 10 others, whatever that means.

whrrlWhrrl combines the mapping capabilities of the iPhone with the ability to find information on your friends, where you’ve been, where anybody has been — in essence, connecting people, places, and things. Whrrl currently works on the BlackBerry Pearl and Curve.

iControl’s application isn’t as sexy as Whrrl — it is home automation after all — but it gives users the ability to communicate to the places and things important in their lives, namely their homes or businesses and what’s in them like door locks, air conditioners, lights, and so on.

Add these programs to the applications being developed as part of the Android Developers Challenge (Bread Crumbz, LifeAware, Beetaun) and you can see a locations, locations, locations trend forming. In Wired lingo, it would be:

  • plain old voice communications: “expired”
  • mobile Internet surfing: “tired”
  • using mobile devices to interact with people, places, and things: “wired”

“There’s going to be a ‘what’s going on around me right now’ button,” Kleiner Perkins partner Matt Murphy told BusinessWeek. “You’re always one button away from that immediate context.”

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