Android-based G1 helping to prop up T-Mobile in the UK, but I've yet to see one in the wild

Apparently, the T-Mobile G1 now accounts for 20% of the carrier’s contract sales here in the UK, a figure that I find quite surprising considering I’ve yet to see a single handset in the wild (aside from on display) nor do I know anybody who’s bought one. This is in complete contrast to Apple’s iPhone, which seems to have spread like wild fire amongst my own social circle, and is quite a common site out in public.

The G1’s lack of visibility, I’d mistakenly attributed to poor sales, based on what I still believe has been lackluster marketing and a rather muddled ad campaign – something that can’t be said of the iPhone. Back in November I noted the lack of display advertising for the G1 at Carphone Warehouse, one of the UK’s largest mobile retailers on the high street. However, today I popped into a PC World, of all places, to find the G1 being heavily promoted, with a much clearer message than the current TV ad campaign: “The phone that’s built for the internet. All your favorite Google services are already on board”. A message that appears to be getting through.

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last100 is edited by Steve O'Hear. Aside from founding last100, Steve is co-founder and CEO of Beepl and a freelance journalist who has written for numerous publications, including TechCrunch, The Guardian, ZDNet, ReadWriteWeb and Macworld, and also wrote and directed the Silicon Valley documentary, In Search of the Valley. See his full profile and disclosure of his industry affiliations.

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