Warner Brothers announced it was resurrecting its defunct WB television brand as TheWB.com back in April. It will be available for all to see Wednesday after an extensive beta period.

At the time we liked the fact that a TV exec, Bruce Rosenblum, got the whole TV-on-the-Web thing. “We can’t stick out head in the sand and not acknowledge that there’s an evolution taking place,” he said in April.

TheWB.com is rich on content if you like older programs such as “Friends,” “The OC,” “Veronica Mars,” “Buffy the Vampire Slayer,” and “Angel.” It even has full shows of “Friends,” “Gilmore Girls,” and “Veronica Mars” that cannot be found on Hulu, the joint-venture online video site from the NBC and Fox networks that will compete with TheWB.com for viewer attention.

TheWB.com will also feature a number of made-for-the-Web programs, including “Jeannie Tate,” “Whatever Hollywood,” and the upcoming “Sorority Forever.”

Chris Albrecht of NewTeeVee was blessed with a sneak peak of TheWB.com in action and concluded that, “Though the content is good, the confusing interface makes one think that the WB stands for Why Bother.”

TheWB.com does not have the clean, easy to navigate interface that Hulu sports, Albrecht concludes, although it does have a decent search engine and a way for fans to mashup selected clips from each show.

“It’s actually a much better experience watching WB programming on Hulu than it is watching it on TheWB.com,” Albrecht writes.

Ouch.

Kudos, though, go to Warner Brothers for putting TV content online for free, even if the interface needs a bit of work.

---
Related Articles at last100:

• Warner Brothers to release movies for VOD systems at the same time they release physical DVDs
• More to the story: Apple announces new movies available for purchase from all major studios
• 7digital trumps iTunes to offer DRM-free music from Warner
• Universal and Warner sue Internet TV startup Zattoo
• We7 signs Warner Music for ad-supported streaming and MP3 downloads