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	<title>last100 &#187; MobileDead</title>
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		<title>@Supernova: Evidence developers are just as interested in Blackberry as they are iPhone, Android</title>
		<link>http://www.last100.com/2008/06/18/supernova-evidence-developers-are-just-as-interested-in-blackberry-as-they-are-iphone-android/</link>
		<comments>http://www.last100.com/2008/06/18/supernova-evidence-developers-are-just-as-interested-in-blackberry-as-they-are-iphone-android/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 16:56:20 +0000</pubDate>
		<dc:creator>Daniel Langendorf</dc:creator>
				<category><![CDATA[Comms]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[MobileDead]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[RIM]]></category>

		<guid isPermaLink="false">http://www.last100.com/?p=2008</guid>
		<description><![CDATA[While the Supernova conference is mostly about the future of the network, a part of that network is mobile. And if you listen to most attendees, the two most important mobile players right now are Apple and the iPhone and Google and Android.
Oddly, it&#8217;s as if two other established players &#8212; Nokia and Research in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2010" title="mobiledead-logo" src="http://www.last100.com/wp-content/uploads/2008/06/mobiledead-logo.jpg" alt="" width="350" height="69" />While the <span class="v1"><a href="http://www.supernova2008.com/">Supernova</a></span><span class="v1"> conference is mostly about the future of the network, a part of that network is mobile. And if you listen to most attendees, the two most important mobile players right now are Apple and the iPhone and Google and Android.</span></p>
<p><span class="v1">Oddly, it&#8217;s as if two other established players &#8212; Nokia and Research in Motion &#8212; have been relegated to the sideline as also-rans. One conference attendee even asked during a discussion about the future of mobile, &#8220;Is Blackberry dead?&#8221; </span></p>
<p><span class="v1">Hardly.</span></p>
<p><span class="v1">At least judging by the activity and logic of a few developers attending </span><span class="v1">Supernova</span><span class="v1">. They were invited not to show off their products as much as their ideas, and these are being developed just as much for the Blackberry and Nokia as they are for the iPhone and Android.</span></p>
<p><span class="v1">&#8220;There used to be a saying that nobody was going to be fired for buying IBM, at least in software,&#8221; said Peter Nofelt, one of the developers of the zombie-themed, social game </span><a href="http://mobiledead.com/"><span class="v1">MobileDead</span></a><span class="v1">.</span></p>
<p><span class="v1">&#8220;It&#8217;s the same thing for the Blackberry. It&#8217;s a system that works great. People who aren&#8217;t even very technically inclined like partners in law firms and financial institutions that are 40 years old, you see them on the subway or in the streets using their Blackberries. They may not use the whole feature set but it fulfills their needs and they are comfortable with it.&#8221;</span></p>
<p><a href="http://www.last100.com/wp-content/uploads/2008/06/mobiledead.jpg"><img class="alignright size-full wp-image-2011" title="mobiledead" src="http://www.last100.com/wp-content/uploads/2008/06/mobiledead.jpg" alt="mobiledead developers" width="350" height="229" /></a><span class="v1">Nofelt and his fellow developer Mark Wyszomierski are in their 20s and work in New York City, home to a few cell phone users. To these guys &#8220;the cell phone world is quite fractured and not easy to develop for.&#8221;</span></p>
<p><span class="v1">There&#8217;s the iPhone, but it hasn&#8217;t reached critical mass or the installed base of the Blackberry. Also, Apple is tightly controlling third-party applications through its distribution point, iTunes. A mobile social game that&#8217;s part Facebook, part phone, and part George Romero&#8217;s &#8220;Night of the Living Dead&#8221; may not get Apple&#8217;s blessing to sell on iTunes or promotional backing.</span></p>
<p><span class="v1">There&#8217;s Android, but there are not any Android-powered phones available and there won&#8217;t be until the end of 2008 and into 2009. Even when there are, Nofelt and Wyszomierski note, developers don&#8217;t know how their programs will work on real phones from different manufacturers.</span></p>
<p><a href="http://www.last100.com/wp-content/uploads/2008/06/mobiledead-presentation.jpg"><img class="alignright size-full wp-image-2012" title="mobiledead-presentation" src="http://www.last100.com/wp-content/uploads/2008/06/mobiledead-presentation.jpg" alt="mobiledead presentation" width="350" height="274" /></a><span class="v1">&#8220;Android is a great platform to prototype ideas on,&#8221; Wyszomierski said. &#8220;But you cannot put all your time and effort into it as the platform will not be ready until 2009.&#8221;</span></p>
<p><span class="v1">And there&#8217;s Nokia, the number one handset maker in the world. However, Nokia&#8217;s availability and presence in the U.S. is fragmented. Nokia also sells expensive high-end phones like the N95 that will run $500-$600 </span><em><span class="v2">after</span></em><span class="v1"> signing up for a subsidized contract. In their informal research, Nofelt and Wyszomierski are seeing younger people go for the coolness of the iPhone or the value of the Blackberry.</span></p>
<p><span class="v1">(For the record, Nofelt and Wyszomierski did not mention developing their application for phones that run the Windows Mobile operating system, which is on hundreds of handsets worldwide.)</span></p>
<p><span class="v1">&#8220;The Blackberry is a mid-level smartphone right now,&#8221; Nofelt said. &#8220;We know with the UI stuff we have to do a lot of legwork, but it&#8217;s a solid system. It is very strong.&#8221;</span></p>
<p><span class="v1">To hedge their bets, Nofelt and Wyszomierski and other mobile developers are putting as much of their code &#8212; if applicable &#8212; on the server side and then writing a &#8220;presentation layer&#8221; for each phone. This way, they do not have to write their programs from scratch for each operating system.</span></p>
<p><span class="v1">&#8220;It&#8217;s the only way to do it now, otherwise you will drive yourself insane,&#8221; Wyszomierski said.</span></p>
<p><span class="v1">What&#8217;s interesting about Nofelt and Wyszomierki developing for the Blackberry is that it is mostly considered a corporate device &#8212; and how many day traders and lawyers are going to play a zombie/social mobile game? Even so, while </span><a href="http://www.last100.com/2008/06/10/finally-apple-takes-enterprise-seriously/"><span class="v1"><a href="http://www.last100.com/2008/06/10/finally-apple-takes-enterprise-seriously/">Apple is going after RIM&#8217;s corporate business</a></span></a><span class="v1">, so too is a more consumer-friendly Blackberry (like the Pearl) taking on the iPhone.</span></p>
<p><span class="v1">&#8220;We are about what people actually have in their hands right now that we can get out there and show that our ideas can fly,&#8221; he said.</span></p>
<p>---<br />Related Articles at last100:<ul><li><a href="http://www.last100.com/2009/04/01/blackberry-app-world-launches-as-rims-consumer-push-continues/" rel="bookmark" title="Permanent Link: BlackBerry App World launches as RIM&#8217;s consumer push continues">BlackBerry App World launches as RIM&#8217;s consumer push continues</a></li><li><a href="http://www.last100.com/2008/06/21/weekly-wrapup-16-20-june-2008-supernova-edition/" rel="bookmark" title="Permanent Link: Weekly wrapup, 16-20 June 2008 (Supernova edition)">Weekly wrapup, 16-20 June 2008 (Supernova edition)</a></li><li><a href="http://www.last100.com/2008/08/28/whats-in-a-name-googles-announces-the-android-market-not-the-android-store/" rel="bookmark" title="Permanent Link: What&#8217;s in a name? Google&#8217;s announces the Android Market, not the Android Store">What&#8217;s in a name? Google&#8217;s announces the Android Market, not the Android Store</a></li><li><a href="http://www.last100.com/2008/02/04/will-delays-in-android-developer-kits-lead-to-delays-in-android-phones/" rel="bookmark" title="Permanent Link: Will delays in Android developer kits lead to delays in Android phones?">Will delays in Android developer kits lead to delays in Android phones?</a></li><li><a href="http://www.last100.com/2009/10/06/palm-to-developers-we-love-you-man/" rel="bookmark" title="Permanent Link: Palm to developers: &#8220;We love you man&#8221;">Palm to developers: &#8220;We love you man&#8221;</a></li></ul></p><br />]]></content:encoded>
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