last100 » March Madness http://www.last100.com Tracking the digital lifestyle Fri, 19 Mar 2010 14:24:04 +0000 http://wordpress.org/?v=abc en hourly 1 CBS to stream NCAA’s March Madness on iPhone and iPod touch http://www.last100.com/2009/03/12/cbs-to-stream-march-madness-on-iphone/ http://www.last100.com/2009/03/12/cbs-to-stream-march-madness-on-iphone/#comments Thu, 12 Mar 2009 17:14:27 +0000 Steve O'Hear http://www.last100.com/?p=3883 Buoyed by the success of last year’s March Madness on Demand and, presumably, its experiment with live streaming on Joost, CBS is making video coverage of the college basketball tournament available to owners of Apple’s iPhone and iPod touch. Available through a dedicated iPhone app, users will be able to view live games (WiFi only) and access real-time scores, stats, and other related content. Interestingly, the app isn’t free but costs $4.99 available through iTunes and the iPhone’s App Store, another example of media companies using Apple’s mobile software store as a way of charging for content.

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