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	<title>last100 &#187; Year in Review</title>
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		<title>Top ten Digital Lifestyle products of 08</title>
		<link>http://www.last100.com/2008/12/18/top-ten/</link>
		<comments>http://www.last100.com/2008/12/18/top-ten/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 21:56:27 +0000</pubDate>
		<dc:creator>Steve O&#39;Hear</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Net TV]]></category>
		<category><![CDATA[Year in Review]]></category>

		<guid isPermaLink="false">http://www.last100.com/?p=3420</guid>
		<description><![CDATA[There was lots of activity in the Digital Lifestyle space in 08 with new devices, services and platforms being launched, and some of our favorites from last year receiving significant updates. One notable trend throughout is the way in which these products and services began to converge. Not in the sense of all-in-one devices, although [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-3421" title="Best Digital Lifestyle products of 08" src="http://www.last100.com/wp-content/uploads/2008/12/150-red-star.jpg" alt="" width="150" height="150" />There was lots of activity in the Digital Lifestyle space in 08 with new devices, services and platforms being launched, and some of our favorites from last year receiving significant updates. One notable trend throughout is the way in which these products and services began to converge. Not in the sense of all-in-one devices, although these do exist, but through hardware, services and content playing nicely, often through open standards, platforms or partnerships, with the Internet acting as a conduit. On that note, here&#8217;s my pick of the best ten Digital Lifestyle products of 08. </p>
<p><strong>1. App Store</strong></p>
<p><img class="alignright" title="iPhone and iPod touch App Store" src="http://www.last100.com/wp-content/uploads/2008/08/app_store.png" alt="" width="207" height="69" />The real upgrade to the iPhone this year <a href="http://www.last100.com/2008/08/11/surprise-surprise-why-i-refuse-to-upgrade-to-iphone-3g/">wasn&#8217;t the iPhone 3G</a> but the accompanying App Store. Launched <a href="http://www.last100.com/2008/07/09/whats-in-store-for-the-apps-store-third-party-applications-for-iphone-finally-arrive/">just five months ago</a>, there are now over 10,000 third-party apps available and Apple has seen over 300 million downloads. Part of that success can be attributed to the way in which the iPhone as a platform has galvanized developers, while a second major factor is <a href="../2008/07/10/first-look-window-shopping-at-app-store/">the simplicity of the App Store</a> itself. As a result, lots of our favorite digital lifestyle-related products services have landed on the iPhone and iPod touch, such as Pandora and Last.fm (Digital Music), <a href="http://www.zatznotfunny.com/2008-12/joost-not-dead-yet-lands-on-iphone/">Joost</a> (Internet TV), Facebook, MySpace and Twitter (Social Web), as well as location-based services, games, remotes (<a href="http://www.last100.com/2008/12/12/iphone-remote-control-app-for-vlc-media-player/">VLC Player</a> and <a href="http://www.last100.com/2008/10/28/sonos-delivers-touchscreen-controler-via-iphone/">Sonos</a>) and many, many more.</p>
<p><em>See also: <a title="Permanent Link to The real surprise of the App Store isn’t number of downloads or revenue" rel="bookmark" href="http://www.last100.com/2008/08/11/the-real-surprise-of-the-app-store-isnt-number-of-downloads-or-revenue/">The real surprise of the App Store isn’t number of downloads or revenue</a></em></p>
<p><strong>2. Netflix</strong></p>
<p><img class="alignright" title="Roku Netflix Player" src="http://www.last100.com/wp-content/uploads/2008/05/roku_netflix2.png" alt="" width="202" height="129" />When Netflix starting <a href="http://www.last100.com/2007/10/25/netflix-confirms-xbox-360-ps3-and-set-top-box-ambitions/">talking up plans</a> to deliver its online streaming service Watch Instantly to  &#8220;Internet connected, high definition DVD players, Internet connected game consoles, and dedicated Internet set-top boxes&#8221;, we were a little skeptical, especially in terms of time frame. However, in 08 the company has really delivered: Netflix streaming is now available on <a href="http://www.last100.com/2008/12/08/tivo-gets-its-netflix-fix/">TiVo</a>, <a href="http://www.last100.com/2008/07/14/netflix-is-finally-coming-to-xbox-360-which-is-getting-a-dashboard-makeover/">XBox 360</a>, Internet-connected DVD players from <a href="http://www.last100.com/2008/07/31/lg-netflix-blu-ray/">LG</a> and Samsung, along with the <a href="http://www.last100.com/2008/12/08/2008/05/20/roku-delivers-first-netflix-set-top-box/">Roku Netflix Player</a> set-top box.</p>
<p><strong>3. Android</strong></p>
<p><a href="http://www.last100.com/2008/10/24/hands-on-with-the-google-phone-a-solid-device-that-wont-unseat-the-iphone/"><img class="alignright" title="Android" src="http://www.last100.com/wp-content/uploads/2008/02/android.jpg" alt="" width="143" height="143" />Our initial review</a> of the first Google phone, T-Mobile&#8217;s G1, was mixed but the Android OS had us pretty excited. &#8220;Without a doubt, the Android operating system is spectacular&#8221;, last100&#8217;s Daniel Langendorf wrote at the time. &#8220;It’s fast, with little or no lag time. It’s responsive, fun to use, and full of promise.&#8221; A few months on and we&#8217;re still impressed. In particular, <a href="http://www.last100.com/2008/12/07/g1-web-browser-vide/">Android&#8217;s mobile web browser</a> is the best yet post-iPhone and, likewise, the Android Market <a href="http://www.last100.com/2008/12/08/android-market/">does a great job</a> of copying the iPhone&#8217;s App Store. Of course, the best thing about Android is that it&#8217;s open-source and, as a result, we&#8217;ll see it power numerous new smartphones next year, <a href="http://www.last100.com/2008/10/22/googles-big-bet-android-beyond-the-cellophone/">along with other hardware</a> such as set-top boxes, MIDs and GPS devices.</p>
<p><strong>4. Nokia E71</strong></p>
<p><img class="alignright" title="Nokia E71" src="http://www.last100.com/wp-content/uploads/2008/09/nokia-e71-152x300.png" alt="" width="102" height="202" />In our <a href="http://www.last100.com/2008/09/15/review-nokia-e71-my-favorite-smartphone-yet/">extensive review</a> I described Nokia&#8217;s E71 as my favorite smartphnone yet. So, admittedly, this one is a very personal choice. The E71 is roughly the same size as the iPhone but has a completely different form-factor, omitting touch for a more traditional User Interface and enough room to pack in a compact but very usable QWERTY keyboard. Other pluses include the device’s overall responsiveness, bundled applications and a number of welcome improvements to S60’s User Interface, along with decent web browsing and media playback, superb call quality and extremely good battery life.</p>
<p><strong>5. Hulu</strong></p>
<p><img class="alignright" title="Hulu" src="http://www.last100.com/wp-content/uploads/2008/08/hulutm_355.jpg" alt="" width="213" height="102" />Although online video site Hulu was available in private beta during 2007, it didn&#8217;t launch publicly until March this year. <a href="http://www.last100.com/2008/03/11/hulu-set-for-its-public-debut-heres-the-good-the-bad-the-achilles-heel/">Our initial verdict was mixed</a> but since then the Fox and NBC joint venture has become the number three video destination in the U.S. <a href="http://newteevee.com/2008/12/17/weekday-online-vid-watching-trumps-weekends-nielsen/">according to Nielsen</a>. Perhaps testament to that success, a number of device makers have released set-top boxes marketing the ability to put Hulu content on the TV, such as ZeeVee’s <a href="http://www.last100.com/2008/05/01/zeevee-offers-another-take-on-pc-to-tv-problem/">recently announced</a> PC to TV solution, <a href="http://www.last100.com/2008/06/26/video_zvbox/">the ZvBox</a>, and the <a href="http://www.zatznotfunny.com/2008-12/neuros-link-unboxed-setup/">Neuros LINK</a>. Now if only Hulu would release an iPhone app or, like Netflix, form official partnerships with consumer electronics companies.</p>
<p style="text-align: right;"><strong><a href="http://www.last100.com/2008/12/18/top-ten/2/">next 6 &#8211; 10 &gt;&gt;</a></strong></p>
<p>---<br />Related Articles at last100:<ul><li>No related posts</li></ul></p><br />]]></content:encoded>
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		<title>Feature posts on last100 in 2007, editor&#8217;s picks</title>
		<link>http://www.last100.com/2007/12/31/feature-posts-on-last100-in-2007-editors-picks/</link>
		<comments>http://www.last100.com/2007/12/31/feature-posts-on-last100-in-2007-editors-picks/#comments</comments>
		<pubDate>Mon, 31 Dec 2007 15:15:53 +0000</pubDate>
		<dc:creator>Steve O&#39;Hear</dc:creator>
				<category><![CDATA[Year in Review]]></category>
		<category><![CDATA[last100 weekly wrapup]]></category>

		<guid isPermaLink="false">http://www.last100.com/2007/12/31/feature-posts-on-last100-in-2007-editors-picks/</guid>
		<description><![CDATA[As the year comes to a close, here are ten of my favorite feature posts from last100 in 2007. These weren&#8217;t necessarily the most popular in terms of page views or reader comments, but give a great overview of the breadth and depth of digital lifestyle coverage we&#8217;ve tried to deliver since we launched on [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.last100.com/wp-content/uploads/2007/07/last100_logo.png" title="last100" alt="last100" align="right" height="94" width="104" />As the year comes to a close, here are ten of my favorite feature posts from last100 in 2007. These weren&#8217;t necessarily the most popular in terms of page views or reader comments, but give a great overview of the breadth and depth of digital lifestyle coverage we&#8217;ve tried to deliver since <a href="http://www.readwriteweb.com/archives/readwriteweb_blog_network_launches_with_last100.php">we launched on May 20 2007</a>. Here&#8217;s to more of the same in 2008 and wishing you all a happy new year! </p>
<p><strong><a href="http://www.last100.com/2007/08/29/the-gphone-is-coming-how-google-could-rewrite-the-rules/">The Gphone is coming; how Google could rewrite the rules</a></strong></p>
<p>Written before <a href="http://www.last100.com/2007/11/05/googles-plan-not-one-gphone-but-thousands/">the official Google Android announcement</a>, we speculate on how the much rumored Gphone might shape up, including concept sketches by Lorin Wood.</p>
<p><strong><a href="http://www.last100.com/2007/10/11/music-industry-five-alternative-business-models/">Music industry: five alternative business models</a></strong></p>
<p>Following the pay-what-you-want experiment by the band Radiohead, we outlined five alternative business models for selling music.</p>
<p><strong><a href="http://www.last100.com/2007/07/26/five-microsoft-digital-lifestyle-flops-and-why-they-failed/">Five Microsoft “digital lifestyle” flops, and why they failed</a></strong></p>
<p>A fun and retrospective look at some of Microsoft&#8217;s less successful digital lifestyle products.</p>
<p><strong><a href="http://www.last100.com/2007/08/02/amazon-in-your-living-room-today-and-in-the-future/">Amazon in your living room: today and in the future</a></strong></p>
<p>How Amazon could become a powerful player in the battle for the digital living room.</p>
<p><strong><a href="http://www.last100.com/2007/07/19/google-wants-to-do-for-tv-what-it-did-for-the-web/">Google wants to do for TV what it did for the Web</a></strong></p>
<p>If Google has its way, there will be the Google “ecosystem” behind TV, just like there is behind the Web.</p>
<p><strong><a href="http://www.last100.com/2007/07/24/8-internet-tv-apps-in-8-weeks/">8 Internet TV apps in 8 weeks</a></strong></p>
<p>Eight weeks after launching last100, we published a quick recap of the Internet TV applications we’d profiled so far.</p>
<p><strong><a href="http://www.last100.com/2007/07/26/can-the-iphone-change-the-face-of-the-us-mobile-phone-industry/">Can the iPhone change the face of the U.S. mobile-phone industry?</a></strong></p>
<p>The iPhone is far from perfect, but it has potential to change the U.S. mobile-phone market.</p>
<p><strong><a href="http://www.last100.com/2007/09/10/internet-streaming-five-us-television-networks-compared/">Internet streaming: five U.S. television networks compared</a></strong></p>
<p>We took a look at the online offerings of the five major networks — ABC, CBS, NBC, Fox, and The CW.</p>
<p><strong><a href="http://www.last100.com/2007/08/17/10-sites-for-free-legal-music">10 sites for free legal music</a></strong></p>
<p>In this post we profile ten sites or services that offer free and legal music to download.</p>
<p><strong><a href="http://www.last100.com/2007/09/04/11-video-download-stores-compared/">11 video download stores compared</a></strong></p>
<p>In this post, we take a look at eleven paid-for video download stores, noting that while there appears to be much competition, many of the resulting services lack innovation, in terms of their technology choices and how they approach copy-protection.</p>
<p>A<strong><em>lso check our other &#8220;year in review&#8221; coverage: <a href="http://www.last100.com/2007/12/17/internet-tv-2007-year-in-review">Internet TV</a> and <a href="http://www.last100.com/2007/12/27/digital-music-2007-year-in-review/">Digital Music</a>. </em></strong></p>
<p>---<br />Related Articles at last100:<ul><li><a href="http://www.last100.com/2007/08/13/readwriteweb-files-online-music/" rel="bookmark" title="Permanent Link: Read/WriteWeb Files: Online Music">Read/WriteWeb Files: Online Music</a></li><li><a href="http://www.last100.com/2007/11/28/the-end-is-near-yahoo-and-aol-may-shut-down-internet-radio-service/" rel="bookmark" title="Permanent Link: The end is near? Yahoo! and AOL may shut down Internet radio service">The end is near? Yahoo! and AOL may shut down Internet radio service</a></li><li><a href="http://www.last100.com/2007/05/30/palm-introduces-foleo-mobile-phone-companion/" rel="bookmark" title="Permanent Link: Palm introduces Foleo &#8211; mobile phone companion">Palm introduces Foleo &#8211; mobile phone companion</a></li><li><a href="http://www.last100.com/2007/06/26/realplayer-11-beta-goes-public/" rel="bookmark" title="Permanent Link: RealPlayer 11 Beta goes public">RealPlayer 11 Beta goes public</a></li><li><a href="http://www.last100.com/2008/02/23/weekly-wrapup-18-22-feb-2008/" rel="bookmark" title="Permanent Link: Weekly wrapup, 18-22 Feb 2008">Weekly wrapup, 18-22 Feb 2008</a></li></ul></p><br />]]></content:encoded>
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		<title>Digital music: 2007 year in review</title>
		<link>http://www.last100.com/2007/12/27/digital-music-2007-year-in-review/</link>
		<comments>http://www.last100.com/2007/12/27/digital-music-2007-year-in-review/#comments</comments>
		<pubDate>Thu, 27 Dec 2007 17:32:36 +0000</pubDate>
		<dc:creator>Steve O&#39;Hear</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Year in Review]]></category>

		<guid isPermaLink="false">http://www.last100.com/2007/12/27/digital-music-2007-year-in-review/</guid>
		<description><![CDATA[Ditching DRM, new mobile offerings, pay-what-you-want and other alternative business models &#8212; one word to sum up activity in the digital music space in 2007: &#8220;experimentation&#8221;. In this post we look back at 2007 through the lens of last100’s coverage, highlighting some of the important stories and trends, and how they point to what we [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.last100.com/wp-content/uploads/2007/05/itunes.png" title="iTunes Plus" alt="iTunes Plus" align="right" height="123" width="138" />Ditching DRM, new mobile offerings, pay-what-you-want and other alternative business models &#8212; one word to sum up activity in the digital music space in 2007: &#8220;experimentation&#8221;. In this post we look back at 2007 through the lens of last100’s coverage, highlighting some of the important stories and trends, and how they point to what we might expect for digital music in 2008. </p>
<p align="center"><strong>Also see: <a href="http://www.last100.com/2007/12/17/internet-tv-2007-year-in-review">Internet TV: 2007 year in review</a> </strong></p>
<p><strong>Ditching DRM<br />
</strong></p>
<p>It all started back in February when Apple CEO Steve Jobs published his now famous open letter titled &#8216;<a href="http://www.apple.com/hotnews/thoughtsonmusic/">Thoughts on Music</a>&#8216;. In it he explained the major labels&#8217; thinking behind their support for Digital Rights Management (DRM), and that it hadn&#8217;t worked to stop piracy. Instead, argued Jobs, DRM was harming consumer interests, since, along with other restrictions, music bought from competing stores won&#8217;t play on all devices.</p>
<p>In an impassioned plea to the major labels, Jobs wrote:</p>
<blockquote><p>Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat.</p></blockquote>
<p>Many questioned Jobs&#8217; motives for the letter, noting that the iPod/iTunes hegemony had been in part built on the major labels&#8217; insistence on DRM. Music bought from iTunes could only play back on an iPod, and likewise, the only DRM&#8217;d music the iPod supports is music sold through iTunes. Was Jobs trying to get the European Union regulators off his back by blaming the record labels for Apple&#8217;s near monopoly of the digital music space? Or perhaps he was simply trying to appear ahead of the tide, as he saw an industry-wide move towards DRM-free music as inevitable. Or taken at face value, it was a sincere attempt by Jobs to kick start that move, since a DRM-free world might help to invigorate a stagnating market for digital music downloads &#8212; and the iPod was good enough to compete on its own merits without being locked to music purchased from the iTunes Store.</p>
<p>A partial answer came two months later <a href="http://blogs.zdnet.com/social/?p=127">when EMI announced it was to offer its entire catalog without DRM</a>, and the first store to sign-on would be iTunes. It seems that Jobs was serious about ditching DRM after all.</p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/10/amazonmp3.jpg" title="Amazon MP3" alt="Amazon MP3" align="right" height="91" width="277" />A sign that things would never quite be the same came in May when Amazon confirmed a long standing rumor that <a href="http://www.last100.com/2007/05/19/amazon-to-challenge-itunes/">it was to launch its own digital music store</a>, with all tracks offered as a standard MP3 without DRM. At the time we noted that &#8220;Amazon’s clout should help pile on more pressure for the other major record labels to follow suit and embrace the MP3 format.&#8221; If Amazon could make a respectable dent in the digital music market (and help grow it), then the major labels, desperate to weaken Apple&#8217;s position, would see that ditching DRM was a viable way to achieve this.</p>
<p>Ten days later, the DRM-free version of iTunes (iTunes Plus) <a href="http://www.last100.com/2007/05/30/drm-free-itunes-now-open-for-business/">opened for business</a>, followed by a plethora of DRM-free store launches over the next few months: <a href="http://www.last100.com/2007/06/19/7digital-music-downloads-done-right/">7digital</a>, <a href="http://www.last100.com/2007/08/15/limewire-enters-drm-free-digital-music-store-fray/">Limewire</a>, <a href="http://www.last100.com/2007/08/22/wall-mart-jumps-on-drm-free-music-bandwagon/">Wal-Mart</a>, <a href="http://www.last100.com/2007/09/26/review-amazon-mp3-offers-compelling-promising-alternative-to-itunes/">Amazon MP3</a>, <a href="http://www.last100.com/2007/10/02/microsoft-unveils-second-generation-zunes-without-revolutionary-change/">Microsoft (Zune)</a>, and <a href="http://www.last100.com/2007/11/29/deutsche-grammophon-opens-wonderful-online-music-store-for-classical-enthusiasts/">Deutsche Grammaophon</a>.</p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/09/umg-logo.jpg" title="UMG" alt="UMG" align="right" height="96" width="200" />Universal Music also <a href="http://www.last100.com/2007/08/13/universal-to-sell-drm-free-music-with-googles-help/">began experimenting with DRM downloads</a>, starting with gBox, followed by Amazon, RealNetworks, Best Buy and Wal-Mart. Universal&#8217;s DRM-free window ends 31st January 2008, when the company plans to review what effect ditching DRM has had on piracy and sales.</p>
<p>And just this week, Warner announced that it was to sell DRM-free tracks through Amazon MP3, leaving Sony BMG the only major label yet to begin ditching DRM.</p>
<p><em>What can we expect in 2008?</em></p>
<p>Citing the popularity of iTunes Plus, in October <a href="http://www.last100.com/2007/10/17/apple-cuts-price-of-itunes-drm-free-tracks/">Apple slashed the price of DRM-free tracks</a> offered on iTunes, and early reports suggest that Amazon MP3 has also been a huge success (<a href="http://www.last100.com/2007/10/23/in-just-30-days-amazonmp3-may-be-the-no-3-online-music-store/">making it the number three digital music store in just one month</a>). It therefore appears that ditching DRM has to some degree achieved the dual aims of invigorating the marketplace for digital music <em>and</em> creating a serious competitor to iTunes. As a result, <a href="http://www.last100.com/2007/11/08/prediction-major-record-labels-will-remove-drm-by-next-summer/">many are predicting</a> that 2008 will be the year that DRM is ditched completely, <a href="http://www.last100.com/2007/11/21/era-asks-for-an-early-christmas-present-the-recording-industry-wont-buy/">as all the major labels come on board</a>, and I think this will be true for traditional music downloads.</p>
<p>However, in another context, DRM&#8217;d music looks like it&#8217;s here to stay for the foreseeable future at least. Subscription-based services still require the use of DRM and may become more acceptable to consumers as broadband becomes ubiquitous, enabling our music collection to &#8220;live in the cloud&#8221;, accessible anywhere and anytime.</p>
<p><strong>Mobile music stores and services</strong></p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/05/pandora_samsung.png" title="Pandora mobile" alt="Pandora mobile" align="right" height="232" width="125" />There&#8217;s been quite a bit of activity in the mobile music space in 2007, with device manufacturers and mobile carriers teaming up with online music services and download stores or launching their own offerings.</p>
<p>In May, <a href="http://www.last100.com/2007/05/23/pandora-on-your-mobile-and-in-your-living-room/">Pandora launched its ‘anywhere’ platform</a> to enable the music discovery service to reach devices beyond the PC — both mobile and around the home. Sprint was the first carrier to sign-on, resulting in Pandora being offered on five music-enabled handsets.</p>
<p>And the following month, <a href="http://www.last100.com/2007/07/09/iriver-dances-to-the-tune-of-rhapsody/">iriver announced the launch of the Clix Rhapsody</a>, a version of its portable media player which is optimized to integrate with Real’s subscription-based digital music service.</p>
<p>In July, <a href="http://www.last100.com/2007/07/31/emusic-to-partner-with-att-mobile/">eMusic signed a deal with AT&amp;T Mobile</a> to sell ‘over-the-air’ music downloads to the telco’s millions of mobile phone users.</p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/09/n95_silver_angle_72dpi.jpg" align="right" />Omniphone partnered with Vodafone UK in September to offer <a href="http://www.last100.com/2007/09/11/vodafone-to-roll-out-musicstation-in-the-uk-will-people-buy-mobile-music/">MusicStation, an all-you-can-eat subscription music service</a>. For a small weekly fee, Vodafone customers can access the entire MusicStation catalog which is supported by the four major record labels — the Universal Music Group, Sony BMG, EMI, and Warner.</p>
<p>However, perhaps the most significant trend in the mobile music space saw a number of music stores launched or announced by mobile device manufactures in an attempt to compete directly with similar offerings from the mobile carriers with whom they&#8217;re forced to partner. <a href="http://www.last100.com/2007/09/28/will-mobile-itunes-impact-the-carriers-who-sell-over-the-air-music/">Apple launched the iTunes WiFi store</a>, cutting AT&amp;T (and its other mobile partners around the globe) out of any iPhone associated music revenue. <a href="http://www.last100.com/2007/08/29/nokia-announces-online-musc-store-takes-aim-at-apple-and-mobile-carriers/">Nokia also launched its own music download store</a>, and <a href="http://www.last100.com/2007/11/07/sony-ericsson-plans-a-music-store-of-its-own/">Sony Ericsson announced plans to do the same</a>.</p>
<p><em>What can we expect in 2008?</em></p>
<p>Next year will see a lot more mobile music activity, particularly as handset makers and carriers attempt to boost non-device and non-voice related revenue to make up for falling profit margins. The major labels also see mobile music as an area where Apple doesn&#8217;t yet dominate and one in which they can charge higher prices based on impulse buying and perceived convenience.</p>
<p>As already noted <a href="http://www.last100.com/2007/08/29/nokia-announces-online-musc-store-takes-aim-at-apple-and-mobile-carriers/">when we wrote about the launch of Nokia&#8217;s music store</a>, developments in 2007 have put mobile carriers and device manufacturers on a potential collision course in 2008.</p>
<blockquote><p>By launching its own music download store, Nokia will not only have to compete with Apple’s iTunes, but the company has also put itself on a collision course with the very same mobile carriers with which it’s forced to partner. Earlier in the week <em>The Independent</em> newspaper <a href="http://news.independent.co.uk/business/news/article2901019.ece">reported</a> that European carrier, Orange, was unhappy at the prospect of Nokia competing against its own over-the-air music service, and was threatening to boycott future Nokia handsets. Other carriers are likely to have a similar reaction, which may well force Nokia to share revenue generated from its store.</p></blockquote>
<p>The same might well apply to both Apple and Sony Ericsson.</p>
<p><strong> Radiohead&#8217;s pay-what-you-want experiment and other alternative models</strong></p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/10/radiohead_logo.png" title="Radiohead" alt="Radiohead" align="right" height="78" width="111" />One of the biggest stories of 2007 was <a href="http://www.last100.com/2007/10/01/radioheads-new-album-challenges-music-industrys-conventional-business-model/">Radiohead&#8217;s decision to offer their new album for download on a pay-what-you-want basis</a>. While we may never know the true download sales figures (see <a href="http://www.last100.com/2007/11/06/radioheads-album-in-rainbows-draws-a-surprising-number-of-freeloaders/">comScore&#8217;s stats</a> and <a href="http://www.last100.com/2007/11/09/update-radiohead-says-its-fans-are-not-cheapskates/">Radiohead&#8217;s response</a>), the experiment was a huge success in terms of PR and raising the notion of high profile artists bypassing the need to be signed to a major record label or any label at all (see <a href="http://www.last100.com/2007/10/11/report-madonna-to-jump-ship-for-live-nation/">Madonna</a> and <a href="http://www.last100.com/2007/10/09/nine-inch-nails-follows-radioheads-lead-strikes-out-on-own/">Nine Inch Nails</a>). Perhaps tellingly, however, <a href="http://www.last100.com/2007/12/11/radiohead-ends-experiment-heads-for-traditional-distribution-was-it-a-success/">Radiohead ended the pay-what-you-want offer</a> after two months, in time for the album&#8217;s general CD release.</p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/08/spiralfrog.jpg" align="right" height="44" width="150" />Pay-what-you-want wasn&#8217;t the only new model tested in 2007, and in a post titled &#8216;<a href="http://www.last100.com/2007/10/11/music-industry-five-alternative-business-models/">Music industry: five alternative business models</a>&#8216;, we looked at other alternative ways to sell music online including &#8220;free&#8221;, ad-suported (see our <a href="http://www.last100.com/2007/09/17/review-spiralfrogs-ad-supported-music-download-service/">Spiralfrog review</a>), subscriptions, and a music &#8220;tax&#8221; on devices and broadband services.</p>
<p><em>What can we expect in 2008?</em></p>
<p>Next year will likely see more artists strike out on their own, as well as a number of Radiohead copycats. Whether or not the pay-what-you-want model has legs beyond the most popular artists is yet to be seen, although comedian <a href="http://www.last100.com/2007/12/14/comedian-hofstetter-experiments-with-pay-what-you-want-and-provides-numbers/">Steve Hofstetter&#8217;s experiment looks to be yielding positive results</a>.</p>
<p><img src="http://www.last100.com/wp-content/uploads/2007/08/nokian81.png" align="right" height="270" width="150" />One model that will be pushed hard in 2008 is the music &#8220;tax&#8221; idea that&#8217;s been banded about for years. Charge the customers of ISPs, cellphone carriers or even device manufacturers a flat-rate fee as part of their data service plan or purchase, in exchange for the right to access and possibly share music from the major record labels’ catalogs. That way, downloading is decriminalized and the recording industry is guaranteed revenue.</p>
<p>Universal Music is <a href="http://www.last100.com/2007/09/12/universal-music-group-exploring-isp-file-sharing-tax/">touting its own version of the idea</a> called Total Music, and has just partnered with Nokia who are offering something similar. <a href="http://www.last100.com/2007/12/04/nokia-universal-announce-comes-with-music-devices/">Customers who buy a &#8220;Comes with music&#8221; Nokia device</a> will get a year of unlimited access to “millions of tracks”, and, rather surprisingly, get to keep those tracks once the twelve month period ends.</p>
<p>---<br />Related Articles at last100:<ul><li><a href="http://www.last100.com/2008/03/17/limewire-drm-free-music-store-launches/" rel="bookmark" title="Permanent Link: LimeWire DRM-free music store launches">LimeWire DRM-free music store launches</a></li><li><a href="http://www.last100.com/2008/06/30/rhapsody-launches-drm-free-mp3-music-store/" rel="bookmark" title="Permanent Link: Rhapsody launches DRM-free MP3 music store">Rhapsody launches DRM-free MP3 music store</a></li><li><a href="http://www.last100.com/2008/08/06/report-itunes-still-leading-music-store-in-the-us/" rel="bookmark" title="Permanent Link: Report: iTunes still leading music store in the U.S.">Report: iTunes still leading music store in the U.S.</a></li><li><a href="http://www.last100.com/2008/03/03/7digital-trumps-itunes-to-offer-drm-free-music-from-warner/" rel="bookmark" title="Permanent Link: 7digital trumps iTunes to offer DRM-free music from Warner">7digital trumps iTunes to offer DRM-free music from Warner</a></li><li><a href="http://www.last100.com/2008/02/04/yahoo-exits-music-subscriptions-rhapsody-to-pick-up-the-pieces/" rel="bookmark" title="Permanent Link: Yahoo! exits music subscriptions, Rhapsody to pick up the pieces">Yahoo! exits music subscriptions, Rhapsody to pick up the pieces</a></li></ul></p><br />]]></content:encoded>
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