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	<title>Comments on: No more downloads, Amazon moves its online video store to the cloud</title>
	<atom:link href="http://www.last100.com/2008/07/17/no-more-downloads-amazon-moves-it-online-video-store-to-the-cloud/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.last100.com/2008/07/17/no-more-downloads-amazon-moves-it-online-video-store-to-the-cloud/</link>
	<description>Tracking the digital lifestyle</description>
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		<title>By: Steve O'Hear, editor</title>
		<link>http://www.last100.com/2008/07/17/no-more-downloads-amazon-moves-it-online-video-store-to-the-cloud/#comment-62665</link>
		<dc:creator>Steve O'Hear, editor</dc:creator>
		<pubDate>Thu, 17 Jul 2008 21:56:06 +0000</pubDate>
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		<description>@ Dave Zatz

Thanks for clarifying that - although I had presumed that UnBox would co-exist, especially with the TiVo deal. However, it&#039;s going to be confusing to customers. What they should do is charge once and offer both options, especially for to-own content. I can download it, stream it, and have it live in the cloud and be future proof for newly supported devices.</description>
		<content:encoded><![CDATA[<p>@ Dave Zatz</p>
<p>Thanks for clarifying that &#8211; although I had presumed that UnBox would co-exist, especially with the TiVo deal. However, it&#8217;s going to be confusing to customers. What they should do is charge once and offer both options, especially for to-own content. I can download it, stream it, and have it live in the cloud and be future proof for newly supported devices.</p>
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		<title>By: Dave Zatz</title>
		<link>http://www.last100.com/2008/07/17/no-more-downloads-amazon-moves-it-online-video-store-to-the-cloud/#comment-62661</link>
		<dc:creator>Dave Zatz</dc:creator>
		<pubDate>Thu, 17 Jul 2008 21:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.last100.com/?p=2172#comment-62661</guid>
		<description>It&#039;s going to be a dual pronged strategy (and rebranding) - BOTH downloads and streaming. TiVo, Inc also confirmed for me that Amazon video rentals/purchases on TiVo units are NOT going away.</description>
		<content:encoded><![CDATA[<p>It&#8217;s going to be a dual pronged strategy (and rebranding) &#8211; BOTH downloads and streaming. TiVo, Inc also confirmed for me that Amazon video rentals/purchases on TiVo units are NOT going away.</p>
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