Comments on: Warner Brothers to release movies for VOD systems at the same time they release physical DVDs http://www.last100.com/2008/04/30/warner-brothers-to-release-movies-for-vod-systems-at-the-same-time-they-release-physical-dvds/ Tracking the digital lifestyle Fri, 20 Nov 2009 15:33:41 -0800 http://wordpress.org/?v=abc hourly 1 By: Eddie W. http://www.last100.com/2008/04/30/warner-brothers-to-release-movies-for-vod-systems-at-the-same-time-they-release-physical-dvds/#comment-60712 Eddie W. Wed, 21 May 2008 20:36:58 +0000 http://www.last100.com/?p=1805#comment-60712 I had heard about an experiment where some studio wanted to test releasing a movie to cable VOD on the same day it was released in the theaters. Or was I dreaming?? I myself would love to be able to get first-run movies at home on the day they open in the theaters. We already pay $40 for the four of us to go to the theater (plus the cost of food), so $40 for the opportunity to stay comfortable in our home theater and see these movies would be great!! We could even do it during dinner, a la cinema 'n' drafthouses. Bring it on . . . I had heard about an experiment where some studio wanted to test releasing a movie to cable VOD on the same day it was released in the theaters. Or was I dreaming??

I myself would love to be able to get first-run movies at home on the day they open in the theaters. We already pay $40 for the four of us to go to the theater (plus the cost of food), so $40 for the opportunity to stay comfortable in our home theater and see these movies would be great!! We could even do it during dinner, a la cinema ‘n’ drafthouses.

Bring it on . . .

]]> By: Ryan Jarrett http://www.last100.com/2008/04/30/warner-brothers-to-release-movies-for-vod-systems-at-the-same-time-they-release-physical-dvds/#comment-59227 Ryan Jarrett Thu, 01 May 2008 08:11:28 +0000 http://www.last100.com/?p=1805#comment-59227 I think that online distribution will win in the long run. As the general public becomes more accustomed to watching TV and movies over the net, and as proliferation of web-enabled TVs and set-top boxes increases, it is only natural for movie rentals via the web to increase. Add to this market forces, with, as Daniel points out, the reduced costs of production and distribution, and competition. Price will be forced down over time and they can naturally be lower than physically renting a disc. I also see the rental of older movies increasing, as Blockbuster-style rental outlets only have the latest blockbusters on the shelves. The ability to watch an old film for $1.99 (99p) is appealing and gives the studios another income stream from partially-redundant properties. I think that online distribution will win in the long run. As the general public becomes more accustomed to watching TV and movies over the net, and as proliferation of web-enabled TVs and set-top boxes increases, it is only natural for movie rentals via the web to increase.

Add to this market forces, with, as Daniel points out, the reduced costs of production and distribution, and competition. Price will be forced down over time and they can naturally be lower than physically renting a disc.

I also see the rental of older movies increasing, as Blockbuster-style rental outlets only have the latest blockbusters on the shelves. The ability to watch an old film for $1.99 (99p) is appealing and gives the studios another income stream from partially-redundant properties.

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