http://www.last100.com/2008/03/11/hulu-set-for-its-public-debut-heres-the-good-the-bad-the-achilles-heel/ Tracking the digital lifestyle Sun, 12 Oct 2008 02:19:37 +0000 http://wordpress.org/?v=abc http://www.last100.com/2008/03/11/hulu-set-for-its-public-debut-heres-the-good-the-bad-the-achilles-heel/#comment-50011 David Mackey Sun, 16 Mar 2008 21:06:14 +0000 http://www.last100.com/2008/03/11/hulu-set-for-its-public-debut-heres-the-good-the-bad-the-achilles-heel/#comment-50011 Great analysis Daniel. Is Kilar speaking the truth? If I remember correctly CBS, ABC, etc. have had their full streaming long before Hulu - not to mention AOL's In2TV. Great analysis Daniel. Is Kilar speaking the truth? If I remember correctly CBS, ABC, etc. have had their full streaming long before Hulu - not to mention AOL’s In2TV.

]]> http://www.last100.com/2008/03/11/hulu-set-for-its-public-debut-heres-the-good-the-bad-the-achilles-heel/#comment-49812 SludgeHeap Sun, 16 Mar 2008 01:57:31 +0000 http://www.last100.com/2008/03/11/hulu-set-for-its-public-debut-heres-the-good-the-bad-the-achilles-heel/#comment-49812 Excellent observations Daniel, and here's another one for "The Good" column - Hulu's embedding model. Although YouTube and myspace got on the embedding bandwagon, I see it primarily used for the "Hey, look at this cool clip, dude" and "Take a look at what I made!" amateur audience, which provides a moment of amusement but is quickly discarded and forgotten in a world of sensory overload. Hulu brings with it a new level of quality, and I foresee the emergence of a new generation of content partnering, which ultimately will be what drive's Hulu's success by extending frequency and reach into all corners of the internet. I cite one reason I think the old Airwolf show emerged at the top of the ratings - http://series.airwolf.tv (part of fan site www.airwolf.tv) - which delivers the content directly to those who are most inclined to take an interest and pairs it with extra content that keeps the visitor's attention long enough to score a residual for all involved. This, I think, is the real value of what Hulu offers, and will drive an increasing amount of content as website authors continue to figure out how to leverage Hulu for mutual benefit. Excellent observations Daniel, and here’s another one for “The Good” column - Hulu’s embedding model.
Although YouTube and myspace got on the embedding bandwagon, I see it primarily used for the “Hey, look at this cool clip, dude” and “Take a look at what I made!” amateur audience, which provides a moment of amusement but is quickly discarded and forgotten in a world of sensory overload.
Hulu brings with it a new level of quality, and I foresee the emergence of a new generation of content partnering, which ultimately will be what drive’s Hulu’s success by extending frequency and reach into all corners of the internet. I cite one reason I think the old Airwolf show emerged at the top of the ratings - http://series.airwolf.tv (part of fan site http://www.airwolf.tv) - which delivers the content directly to those who are most inclined to take an interest and pairs it with extra content that keeps the visitor’s attention long enough to score a residual for all involved.
This, I think, is the real value of what Hulu offers, and will drive an increasing amount of content as website authors continue to figure out how to leverage Hulu for mutual benefit.

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